Principal Data Analyst (Greater NYC Area, NY)

| Greater NYC Area | Hybrid
Employer Provided Salary: $110,000-$142,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Employer Provided Salary: $110,000-$142,500 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.

Rokt is the global leader in ecommerce technology, helping companies seize the full potential of every transaction moment to grow revenue and acquire new customers at scale. Fanatics, Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Lands’ End, and HelloFresh are among the more than 2,500 leading global businesses and advertisers that use Rokt's solutions to drive more value through every transaction by offering highly relevant messages to their customers at the moment they are most likely to convert.

With our December 2022 secondary transaction, Rokt’s valuation increased to $2.4 Billion. We are expanding rapidly and globally – operating in 14 countries across North America, Europe and the Asia-Pacific region with the largest office in NYC and a major R&D hub in Sydney. With 50% annual growth and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our eight core values: smart with humility, own the outcomes, force for good, conquer new frontiers, enjoy the ride, raise the bar, communicate with impact, and disagree then commit. These values help us attract, engage, and develop the right talent around the globe and ensure we foster an environment that helps us all do our best work. Keen to join a fast-growing company and a vibrant culture? Learn more at

The Rokt engineering team builds best-in-class ecommerce technology that provides personalized and relevant experiences for customers globally and empowers marketers with sophisticated, AI-driven tooling to better understand consumers. Our bespoke platform handles millions of transactions per day and considers billions of data points which give engineers the opportunity to build technology at scale, collaborate across teams and gain exposure to a wide range of technology. We are expanding rapidly in our major R&D centers in NYC and Sydney. We are passionate about using intelligent systems to improve the transaction moment for retailers everywhere. Come join us and build the future!



  • Partner with GTM and Engineering teams through analyses, reporting, modeling, and generate valuable insights to aid in decision making
  • Conduct quantitative analyses on partner, advertiser, and customer behavior to help GTM and Engineering refine their client strategy
  • Manage and run ongoing monthly meetings and associated deep analyses on shifts in marketplace dynamics
  • Provide GTM and engineering teams with recommendations that help them achieve business outcomes through by unearthing actionable insights for our partners, advertisers, and the network
  • Create and maintain dashboards and reports to dive into partner performance at strategic and operational levels alike
  • Define measurement frameworks and analyze key metrics and to inform decision-making and measure success
  • Offer thought partnership to stakeholders by deconstructing problem statements into quantitative hypotheses and proposing associated analyses
  • Collaborate with the GTM team to set SMART goals for the organization and implement methods to track progress
  • Mentor junior analysts and improve their technical and critical thinking skills

Minimum Qualifications

  • Bachelor's Degree in Engineering, Operations Research, Statistics or an equivalent quantitative field
  • 6+ years of experience in Analytics or Data Science
  • Deep SQL skills and proficiency in working with big data and ETL management
  • Proficient in R/Python
  • Autonomous, detail-oriented, and comfortable with breaking down ambiguous problems into quantitative solutions
  • Passion for extracting actionable insights that move the business forward
  • Good business acumen and communication skills
  • Experience with visualization tools such as Tableau
  • Strong stakeholder management experience
  • Team player who positively contributes to the culture of the Analytics team and Rokt

Preferred Qualifications

  • Master’s degree or higher in Statistics, Analytics, Data Science, or an equivalent quantitative field
  • 8+ years of experience in Analytics
  • 5+ years of experience analyzing ecommerce data
  • Familiar with data mining and data engineering
  • Deep experience with Python/R and ETLs
  • Experience with data transformation tools like dbt strongly preferred
  • Experience communicating results and business impact of analytical deep dives to senior leadership
  • Experience with statistical analyses and familiarity with basic machine learning


  • Safety is our highest priority. We actively invest in the growth of our people and the strengthening of our communities. Our NYC office is 100% vaccinated to keep our employees and community safe and healthy. We require all Rokt’stars and anyone else who will be onsite at the Rokt NYC office–clients, contractors, vendors, and suppliers–to show proof of vaccination and their booster shot.
  • Work with the greatest talent in town. Our recruitment process is tough but diligent. We’re constantly aiming to implement our value of “raise the bar” and set high standards for our Rokt’stars. This is essential in our high-performing, high-grow culture where we strive to bring in the brightest and best talent. Our teams thrive by challenging the status quo and we encourage all of our teams to unleash their desire to achieve something bigger.
  • Join a community. At Rokt we’re a community of curious explorers. We’re not afraid of venturing into uncharted territories. We work together as one single, aligned team. We value diversity and transparency which is why we support a number of internal employee resource groups including an EDI steering committee, Rainbow Rokts that empowers our LGBTQIA+ Rokt’stars, Womxn who Rokt that promotes gender equality in tech, and more.
  • Accelerate your career. We want you to unleash your full potential. This is why we have an annual ‘Level Up’ allowance of $5,000 that gives Rokt’stars the ability to take courses, attend events, go to training, and more to help our great employees become even better leaders.
  • Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We even incentivize individuals to utilize their PTO with “High 5” days, an additional 5 days of PTO when you’ve used 75% of your allotted annual paid leave. We also offer a paid Rokt’star Sabbatical for employees who have been with us for 3 years or more.
  • Stay happy and healthy. In order to unleash our potential, we want to ensure you’re able to keep your wellbeing a priority. This means you can enjoy a well-balanced, catered lunch 5x a week in the office along with healthy snacks. We also want you to feel at home when coming into work which is why we’re a dog-friendly office so you can bring your furry friend to work with you. As part of your wellbeing benefits, we offer a wellness stipend so you can enjoy the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your entire family!
  • Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone is rewarded.
  • See the world! We want our Rokt’stars to enjoy the ride. As we aim to bring meaning and fun to our everyday work, we host global all-staff events in amazing locations (Phuket, Thailand in January 2020, Hawaii in May 2022, and Whistler in 2023). As we strive to build a community of curious explorers, we also offer generous relocation packages for those interested in moving to another Rokt office. We have bustling offices in great cities including: New York, Sydney, London, Singapore, and Tokyo.
  • We believe we’re better together. We love spending time together and are in the office most days (most teams are in the office 3-4 days per week). We also get that you need to balance your life and your commitments so you have flexibility to manage your own hours and can spend up to a week of every quarter working from anywhere.
  • We believe in equality. Rokt is an Equal Opportunity Employer and we know our collective strength comes from how different we all are. We encourage you to apply for one of our open roles—irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.

Compensation: $165,000-$187,500 plus equity


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Historically the printing hub of NYC, Hudson Square is now considered the “Creative District” of the city. It's a vibrant place filled with the minds hard at work shaping tomorrow. Rokt’stars have easy access to their pick of 5 coffee shops on the block; and the 1 train just feet away from the door.

An Insider's view of Rokt

What’s the vibe like in the office?

Working in the office is great, and it's fun having lunch with my friends or working with colleagues on a project in real-time. Rokt has a culture of getting things done, but no one takes themselves too seriously. And we have NY hustle and bustle!


Director of Strategy

What makes someone successful on your team?

Engineering at Rokt is composed of technical, self-driven, intelligent individuals working together to improve eCommerce globally. We exemplify ownership over the systems we build and work together to lift each other up.


Director of Engineering

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