Product Marketing Analyst

| Greater NYC Area | Remote
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Help us Empower the Individual Through Crypto

Gemini is a crypto exchange and custodian that allows customers to buy, sell, store, and earn more than 45 cryptocurrencies like bitcoin, bitcoin cash, ether, litecoin, and Zcash. Gemini is a New York trust company that is subject to the capital reserve requirements, cybersecurity requirements, and banking compliance standards set forth by the New York State Department of Financial Services and the New York Banking Law. Gemini was founded in 2014 by twin brothers Cameron and Tyler Winklevoss to empower the individual through crypto.

Crypto is about giving you greater choice, independence, and opportunity. We are here to help you on your journey. We build crypto products that are simple, elegant, and secure. Whether you are an individual or an institution, we want to help you buy, sell, and store your bitcoin and cryptocurrency. Crypto is not just a technology, it's a movement.

At Gemini, our mission is to empower the individual and that includes giving our employees flexibility of choice — our Office Optional Policy allows employees to choose to work from one of our physical locations or from home.

Select roles that are location-specific will still be eligible for flexible schedules.

The Department: Marketing

We believe that the world should know and love Gemini. In Marketing & Communications, we spend our days analyzing the market, crafting the Gemini story, and telling it to the people who need to hear it. This team sits between our product and the market, and is a key growth driver for every aspect of the organization. We have a holistic philosophy that combines research, data, brand marketing, acquisition and retention tactics, PR, and all aspects of customer-facing interaction.

The Role: Product Marketing Analyst

The Product Marketing Analyst (PMA) is responsible for supporting the marketing strategy of one or more of Gemini’s retail and institutional products, and for coordinating promotional efforts directed toward existing and potential customers around the "why," "what," and "when" of everything we build. They support the product marketing team in positioning key product features, evaluating market trends and competitor offerings, and identifying customer preferences, all of which enable us to clearly explain the unique value our products bring. The PMA uses the product marketing strategy, in concert with Gemini’s overall marketing strategy, to coordinate the go-to-market plan for products and then monitor and support their ongoing success. The PMA will work cross-functionally with internal and external stakeholders to ensure the best intelligence is always available to serve our colleagues, partners, and customers.

Responsibilities

  • Research and report on crypto market trends and competitor offerings
  • Coordinate and document insights from customer and market research programs
  • Align marketing channels and content to a calendar of priorities supporting go-to-market plans and product roadmap
  • Plan and maintain impactful marketing media including web pages and sales materials
  • Communicate and coordinate proactively among Marketing, Product, Business Development, Design, and Customer Support teams to continuously improve how we market our existing feature set
  • Measure and report on the performance of product marketing initiatives
  • Work with non-U.S. regional teams in rolling-out and executing global campaigns and strategies
  • Be obsessed with the crypto industry and constantly think of ways to better distribute our products to a larger audience


Qualifications (minimum) 

  • Bachelor's degree or equivalent
  • 2+ years experience working with marketing, product, or research teams; new graduates will be considered
  • Familiarity with marketing channels and frameworks
  • Excellent organizational skills, project management ability, and attention to detail
  • Strong written and verbal communication skills
  • Strong analytical skills and comfort with spreadsheet-based analysis
  • Ability to plan and execute on multiple projects at once
  • A strong interest in the crypto and blockchain industries


Qualifications (preferred) 

  • Experience with marketing tactics including SEO, SEM, programmatic ads, social media, PR, email, events, sponsorships, or content
  • Experience with research practices including focus groups, population sampling, and data integrity
  • Experience working in crypto/blockchain or fintech
  • Familiarity with marketing data flows and our martech stack, including Branch, Braze, Contentful, Google Analytics, Looker, Mixpanel, mParticle, Salesforce, and Unbounce

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

  • Competitive compensation and profit-sharing equity
  • Flexible vacation policy
  • Retirement plan matching
  • Generous parental leave
  • Comprehensive health plans
  • Training and professional development

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.

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Location

New York, NY 10010

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