Research Analyst
Our Team
The Data & Strategic Insights team enables a holistic 360 view of the consumer and content for the entire Discovery organization. The team leverages a central research model with shared data and analytics services that can be accessed by all consumer-facing business functions. This team creates a shared, cohesive language with standardized data, metrics, and reporting to enable a global research community.
The Role
The Research Analyst is responsible for supporting television audience and content research, reporting, on behalf of Discovery’s major media brands and ad partners. This position will support and partner with business end-users embedded within the brand and ad sales teams as well as colleagues in the Data & Strategic Insights Team to develop and implement collaborative solutions to research and analytics problems.
Responsibilities
1. Work with brand & programming teams to provide data and insights through standardized and automated reporting
2. Communicate data and insights in meetings, strategy sessions, emails, and presentations
3. Monitor brand/content/consumer performance over time to identify and interpret trends
4. Use analytical and syndicated research systems to produce relevant network reports, analyses and presentations. Ensure research reports are consistent, accurate, and timely
5. Collaborate with research colleagues to exchange relevant information, and insights
6. Follow data management best practices and support a central source of truth that that drives multi-platform business optimization as well as accountability across the organization
Requirements
* Bachelor’s degree in related field
* 1-3 years professional experience
* Experienced with television audience measurement including consumer demographics and behavior, i.e Nielsen, Lake 5, Star, MRI, etc
* Thorough understanding of media industry topics and trends including content, marketing, advertising, branding, experience, and consumer technology
* Interest in TV, media, advertising and/ or entertainment industries
* Strong attention to detail and accuracy
* Excellent organizational skills
* Analytical thinker
* Must have the legal right to work in the United States