OUR FAMILY OF BRANDS

OUR TEAM

The Research & Insights team supports the entirety of the company, ensuring that the voice of pet parents are at the forefront of all of our decisions. Kinship is looking for a passionate and talented Senior Analyst, Insights & Research to help drive our pet- and pet parent-centric culture. Reporting to the Director of Insights, this role will help design and execute quantitative surveys and qualitative studies (e.g., user testing, interviews) that will help us understand consumer sentiment, discover product opportunities, and help us understand how our users are responding to our products today.

HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO

• Conduct in-depth consumer, user, and product research to inspire stakeholders across the business and ensure that the customer’s voice is core to product decisions
• Own research projects from end-to-end for both qualitative and quantitative research, including planning, execution, fielding, and analysis
• Turn data into actionable recommendations to guide, inform, and inspire tactical actions and long-term strategy
• Think creatively to develop an effective research plan to answer critical business questions and drive strategy
• Foster strong relationships and collaboration as a strategic partner to Product, Growth, and executive leadership

THE PRO WE’RE LOOKING FOR

As Kinship people, we have three pillars that set out how we aim to be--in our everyday work, and in how we approach each other. We call these our Cultural Pillars. In all of the roles that we hire for, we look for people who are Optimistic, Purposefully Inquisitive, and Open to All. And for this role, you’ll need these skills to knock it out of the dog park:

LEADERSHIP COMPETENCIES:

• Must be an independent, strategic, and creative thinker who is a strong team player (no job is too small or too large)
• Ongoing commitment and dedication to continuous improvement, learning, and growth
• Must be able to prioritize critical activities and act with appropriate urgency

TECHNICAL SKILLS:

• Minimum of 4 years of related, full-time experience in market research, analytics & insights, strategy, or related field
• Extensive experience with MS Office (Excel and PowerPoint), Google Workspace (Docs, Sheets, Slides), SPSS (or similar data analysis tool), and online survey tool (e.g., Qualtrics, SurveyMonkey)
• Strong technical capability in market and/or UX research with interest in continuing to grow skills and experience
• Experience with a wide range of research methodologies is a must.
• Demonstrated experience in devising surveys that follow best practices in survey design, scales/response options, and sampling plans
• Strong commitment to data accuracy and attention to detail
• Advanced skills in communication, moderating qualitative research, presentations, and storytelling with data (e.g., develop PowerPoint presentations, data visualizations, whitepapers, present to a wide array of audiences)
• Demonstrates a love of people, pets, technology, and problem solving - with the ability to think pragmatically to make the complex simple

WHAT YOU CAN EXPECT FROM US:

• Opportunities to impact and grow the business on a day to day basis
• Dog-friendly workplaces 
• Medical, dental, vision, 401k match, and pet benefits for you and your family
• Unlimited paid time off 
• Hybrid work environment 
• Parental leave for the birth or adoption of your new human child (and fur baby)
• Discounts on pet products, services, nutrition and veterinary wellness plans
• An extensive onboarding program with a chance to meet all of our leaders across Kinship