Senior Business Analyst - Marketing Analytics at Angi

| Greater NYC Area | Remote
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Angi® is the home for everything home. From repairs and renovations to products and financing, Angi is transforming every touch point in home services. With over 25 years of experience and a network of nearly 250,000 pros, we have helped more than 150 million people with their home needs. Our products and technology help our customers love where they live while helping small businesses grow and thrive. We believe the home is the most important place on earth and we are at the beginning of our ambitious journey to redefine how people care for their homes - join us!

About the team  

The digital marketing analytics team will collaborate with marketing channel owners, campaign managers, and various internal stakeholders that are responsible for driving 500MM+ annually in revenue from consumer and service professional acquisition. The team will be strategic business partners who work across Angi’s portfolio of brands and all major digital platforms (SEM, Paid App, Display, Social, and Affiliate). The goal will be to arm digital marketers with the tools and data needed to make important investment decisions.

About the role  

Angi is looking for a Senior Business Analyst to join the Digital Marketing Analytics team. This position will be a key part of a growing analytics team that supports an increasingly sophisticated digital marketing program. As a senior member of the team, you will partner closely with digital marketing leads to provide the analytical support that will help drive growth in consumer and service professional acquisition. You will be expected to model new marketing strategies, provide recommendations for A/B testing, build reporting, and interpret test results. Additionally, you will dive into any issues and provide recommendations as needed. You will be the subject matter expert for the digital marketing teams you support!

Some of the analytics and reporting challenges the team faces include:   

  • How should we allocate budget across, and within channels to maximize ROAS and EBITDA?
  • What is the quality of leads we drive across our portfolio of channels?
  • How can we systematically measure and report on lead quality?
  • What reports / metrics should be monitored to keep a pulse on performance?
  • What attribution methodologies should we explore to properly value and invest in channels that drive more awareness?

What you'll do  

  • Learn the complex Angi ecosystem and digital marketing strategy in order to be a subject matter expert on all data relating to the digital marketing team
  • Analyze daily performance in order to drive clarity on the primary drivers of performance that cause variation in results from day to day
  • Own and lead analyses using data and insights to influence and support performance marketing strategy
  • Prepare and present quantitative analyses in a digestible manner for the larger digital marketing organization
  • Develop test plans to measure the performance of acquisition strategies and inform optimizations and future tests
  • Conduct ad hoc investigations into anomalies as well as different drivers of channel performance
  • Build reports, both in collaboration with the BI Reporting team as well as on your own, as needed, to ensure that key metrics are monitored regularly.
  • Partner with business owners to build, automate, and ensure the accuracy of business-critical reporting to support digital marketing
  • Work with teams across the business to help find the optimal balance between consumer demand and supply-side inventory (i.e. decrease zero accept rate)
  • Analyze user behavior including repeat usage and LTV
  • Evaluate data quality and ensure that all inputs & outputs are comprehensive and appropriately attributed

What we're looking for  

  • Bachelor’s (or Master’s) degree in a technical field such as Business Analytics, Engineering, Finance, Economics, Computer Science, Stats, etc.
  • 3+ years of professional experience in a business analysis role
  • Advanced SQL knowledge, expertise in Excel, and Looker (or Tableau) experience
  • Strong grasp of statistics and statistical software (Python, and/or R experience is a huge plus)
  • Google Analytics and/or Adobe Analytics experience a plus
  • Strong communication skills, both oral and written
  • Superior analytical, problem-structuring, and problem-solving skills; experience synthesizing data into information, and presenting concise analyses
  • Ability to validate results of analyses by reconciling with data from other sources
  • Creative problem solver with the ability to go beyond data access to data analytics and insights
  • Willingness to get hands dirty and do whatever it takes to ensure success
  • A passion for marketplaces, the sharing economy, and/or the on-demand services space
  • Willingness to adapt to a fast-paced work environment; hack, test and learn mentality; team player

Compensation & Benefits  

  • The salary band for this position ranges from $60,000-$125,000, commensurate with experience and performance. Compensation may vary based on factors such as cost of living.
  • This position will be eligible for a competitive year end performance bonus & equity package
  • Full medical, dental, vision package to fit your needs
  • Flexible vacation policy; work hard and take time when you need it
  • Pet discount plans & retirement plan with company match (401K)
  • The rare opportunity to work with sharp, motivated teammates solving some of the most unique challenges and changing the world
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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • SqlLanguages
    • SwiftLanguages
    • MySQLDatabases
    • OracleDatabases
    • NoSQLDatabases
    • AsanaManagement

Location

Amidst the hustle and bustle of the big city our New York HQ office is tucked between the Hudson River and iconic landmarks frequented by both residents and tourists. Aside from spectacular skyline views, the office features kombucha on tap, coffee stations, and a free gym.

An Insider's view of Angi

What’s the vibe like in the office?

This sales floor creates a fast-paced, energetic, and fun environment which motivates every single rep in the office to do better. The HomeAdvisor culture embodies a team environment where everyone supports and pushes each other to be strong salespeople.

Rachel

Sales Consultant

What are some things you learned at the company?

Since working at HomeAdvisor I have gained more self confidence. I've found myself stepping up as a leader and a role model on the sales floor, something that I wouldn’t have predicted if you had asked me about it two years ago. Now, I am comfortable with stepping up, taking control of a situation and taking initiative in the company's growth.

Geena

Senior Sales Consultant

What makes someone successful on your team?

An incredible work ethic, an unflinching positive mental attitude, and an absolute sense of mission. HomeAdvisor provides all the tools to be successful, its a matter of taking advantage of what the company is offering and utilizing it to the fullest.

Will

Senior Sales Consultant

What are Angi Perks + Benefits

Angi Benefits Overview

Angi strives to make all employees feel valued through a variety of programs, perks, and benefits. We're proud to offer competitive salaries, unlimited earning potential for our sales consultants and an environment that provides opportunities for professional development. We also extend comprehensive healthcare offerings, 401K, generous PTO, pet insurance, and more!

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Angi has a culture and events committee dedicated to leading our newly formed ERG's (Employee Resource Groups) and planning for DEI initiatives, team events, holiday festivities and more!
Open door policy
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Our recruitment teams are dedicated to putting into action unconscious bias training to ensure our teams are built out with top, diverse talent
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Restricted work hours
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Parking
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Cross functional training encouraged
Promote from within
Continuing Education stipend
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