Senior Director, Market Research and Insights at The Trade Desk

| Greater NYC Area
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The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media-buying platform that helps brands deliver a more insightful and relevant ad experience for consumers — and sets a new standard for global reach, accuracy, and transparency.

So if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.

WHAT YOU'LL DO:

Can you build a world-class market research and insights function whose work directly influences the trajectory of a business every day?  Are you passionate about representing the voice of the customer and understanding trends in our industry, our platform and our brand?  Finding insights from data, turning insights into actionable recommendations, stories and best practices to enable our marketing, sales and client activation efforts should be your calling.

You will establish a global market research and insights team to develop and implement a strategic and tactical research and insights agenda.  The objective is to develop a center of excellence using primary and secondary research and insights to inform our marketing and commercial strategy by enabling data-driven decisions and communication.  Reporting into the VP, Marketing, you will also be responsible for establishing and advancing our approach to brand tracking, voice of the customer, and NPS globally. You will collaborate regularly with the Global Marketing, PR/Comms, Content Development, Commercial Activation and Business Intelligence leaders.

  • Establish and implement a holistic and consistent global market research and insights center of excellence prioritizing strategic and tactical projects to achieve business objectives.
  • Create and manage the market research and insights agenda informed and aligned with key stakeholders that enables the business to remain focused on the most important issues and topics.
  • Gather, assimilate, analyze, and present timely, relevant research and insights for customer, advertising industry, The Trade Desk platform and vertical trends to a wide variety of stakeholders inclusive of commercial activation, product marketing, PR/comms and content development.
  • Conduct global brand tracking, NPS, audience segmentation, and persona research to understand marketing investment impact and inform strategies.
  • Conceive, lead, and conduct qualitative and quantitative research studies identifying and managing key external partners to work with.
  • Create clear and compelling market research storylines that are strategically sound and emotionally provocative.
  • Develop a deep understanding of the advertising industry including, trends, media mix shifts, best practices, competitors, etc., and develop frameworks to synthesize this understanding into insights for the business.
  • Develop and support your team (presently one direct report) execution and delivery on all aspects of research and analysis, including both qualitative and quantitative methods, with a strong emphasis on delivering insights/results with impact.

Key Projects

  • Assess and prioritize strategic and tactical research and insights needs.
  • Design, partner and execute a global Brand study and tracking globally.
  • Partner with PMM, editorial and comms team to establish research and insights priorities.
  • Partner with commercial activation to understand existing and future insights needs.
  • Develop business case for research and insights investments.
WHO YOU ARE:
  • A Bachelor's Degree in Behavioral Economics, Market Research, Psychology, Social Science, or related field (bonus for a Master’s).
  • 10+ years relevant experience within in the AdTech, broader digital media industry, television or streaming industry, a SaaS platform or media consultancy.
  • You have 5+ years managing research and insights teams and are willing/comfortable to roll-up your sleeves and do it yourself as well. Bonus points if you have built a team from scratch.
  • A compassionate leader who inspires and develops the people around them. You lead by example, set high standards and develop people to achieve things that they didn’t think were otherwise possible.
  • Deep understanding, and experience with, leading-edge quantitative and qualitative research methodologies and technologies to deliver customer and market research and insights quickly!
  • Demonstrated passion for the digital media and AdTech industry with a strong commitment to continual learning. Knowledge of AdTech ecosystem and/or programmatic industry strongly preferred; comfort with online advertising audiences and trends.
  • Knowledge and experience with the following research and data sources: Kantar, Nielsen, MediaLink, Advertiser Perceptions, Pathmatics, Forrester, eMarketer, Enders, and others.
  • Strong relationship management skills; previous experience in a role where you’ve successfully built consensus cross-functionally and amongst both leadership and your peers. Team player who leads discussions; organically shares best practices and knowledge with others.
  • Incredible written and verbal communications skills. Presenting insights and analytical findings to technical and non-technical audiences; distilling complex research concepts/techniques into simple, relevant meaning for internal and external stakeholders.
  • Ability to work independently and be a self-starter, ambitious, and scrappy; deals well with ambiguity and takes initiative and ownership to get the job done despite competing priorities and challenges along the way.
  • Meticulous attention to detail and able to produce deliverables on-time at a very high bar.
  • Oh yeah, this should probably go without saying, but you have excellent PowerPoint, Excel, and written and visual communication skills.

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • ASP.NETFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our NY office is sandwiched between Flatiron and K-Town, close to lots of great restaurants.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.

Kruna

Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.

Tim

Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.

Arvind

Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.

André

Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Culture
Friends outside of work
Eat lunch together
Open door policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2X per week.

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