Senior Growth Marketing Manager

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At Prolific Interactive, our driving focus is to “make it better,” to have a profound impact on everyday lives, shaping the world we live in. We do this by putting people first, relentlessly improving, and working together in collaborative, curious, empathetic teams. We believe in working with partners, not clients, in order to have the greatest impact on their organization and their customers’ experiences.

We are currently seeking a Senior Growth Marketing Manager to join the Strategy and Growth team in our Brooklyn office. This position will cover three areas:

  • Consulting our partner brands on the optimal data and marketing toolset
  • Creating a strategic plan to grow and retain a mobile user base
  • Executing on the strategic approach and being accountable to KPIs

This is an exciting opportunity for a candidate that enjoys working on both the acquisition and retention sides of the table, and loves using data to back new ideas. This role is ideal for a candidate that thrives on taking a consultative approach to collaboration and is a natural at communicating to executive level stakeholders.

Responsibilities: Your Prolific Impact

  • Create, implement, and maintain a data plan that helps all stakeholders make impactful product development and marketing decisions
  • Gain a deep understanding of our partner’s goals, formulate a set of growth-minded KPIs, and develop a strategic approach to growing a mobile customer base
  • Consult on and manage a comprehensive growth stack that touches on data management platforms, automated marketing tools, data visualization, attribution, deep linking, and more
  • Own and execute on a highly customized mobile marketing strategy that encompasses push notifications, email, and more
  • Actively bring new growth marketing opportunities to your respective brand partner along with context as to why it makes sense for their business
  • Stay extremely organized and properly manage your time in a fast-paced environment

Your Skills and Experience

  • 4+ years of mobile product and marketing experience
  • Substantial experience crafting and presenting business cases to get buy-in to move forward with a plan (either within a brand, or for a client in an agency setting)
  • Solid proficiency with mobile analytics and marketing tools such as mParticle, Appboy, Amplitude, Branch, MixPanel, Localytics, Leanplum, etc.
  • Proficient in the build and execution of comprehensive growth plans that move the needle for a brand
  • Experience managing user lifecycle campaigns with email and/or push notifications
  • Expert presentation designer, storyteller, and communicator
  • Bonus: If you have experience with paid user acquisition campaigns on social and search

Our Benefits and Rewards

Impactful work and collaborating with an inspiring group of people is what gets our Prolific employees (who we fondly refer to as P’s) excited to come to work every day. But we know there is more to life than our craft:

  • We want all P’s to feel at home when they’re at work - we’ve got creature comforts like snacks and coffee, and actual creatures thanks to our dog-friendly offices
  • Prolific offers access to medical, dental, and vision insurance plans, as well as transit benefits and a 401(k) plan with company matching with immediate vesting
  • We have a flexible vacation policy: take what you need, as long as it works for your team; plus paid sick time, eight paid holidays, and a winter break leading up to the New Year
  • We are proud to offer 12 weeks of paid New Parent Leave for moms and dads
  • P’s participate in employee-led committees focusing on everything from party planning (bowling! picnic in the park!) to wellness (Kombucha brewing! fitness classes!)
  • Our Employee Resource Groups, focused on Diversity and Inclusion, proactively create spaces for conversation and education regarding issues affecting women, people of color, and the LGBTQ community
  • Prolific is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. In fact, we encourage individuals from such groups to apply.
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Location

We're a short walk from the cobblestone streets of Dumbo, the shops and restaurants on the waterfront - with an amazing view of the Manhattan skyline

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