Senior Product Marketing Manager (m/w/d)
Greater NYC Area
4 days ago
Peloton Germany’s Senior Product Marketing Manager will focus on planning and executing integrated product marketing campaigns in particular for our new product the Tread, across all channels (TV, Radio, OOH, Social, Display, Email and Web) with a sharp focus on domestic acquisition, engagement and retention. Their primary responsibilities will include developing and executing campaign strategy, writing and delivering marketing briefs, managing creative development and managing campaign rollout, and program optimization. This candidate will also support local market functions including but not limited to budget management, insights, business-to-business partnerships, & more. Responsible for brief authoring/submission and creative reviews for both acquisition and engagement efforts, this person will work closely with media and creative teams (both external agencies and internal creative team) as well as cross-functional partners to ensure campaign integration across the full consumer journey (Membership, Retail, PR, Product, Content, etc.) Key deliverables include German consumer journey strategy, short-, mid-, and long-term marketing roadmap, product marketing best practices, testing/measurement plan and owning pilots for new member marketing concepts.