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The Walt Disney Company
Create the Tech Behind Our Magic
Burbank , CA
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Sr Data Scientist at The Walt Disney Company (Greater NYC Area, NY)

| Greater NYC Area
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Job Summary
Marketing Science - a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, ESPN+ and Star) - is in search of an analyst to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.
Responsibilities
  • Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
  • Quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
  • Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
  • Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
  • Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
  • Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types

Basic Qualifications
  • 5+ years of experience in a marketing science / analytics role with understanding of measurement and optimization best practices
  • Coursework or direct experince in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
  • Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
  • Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
  • Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
  • Experience in SQL as well as statistical modeling platforms (Python, R, etc)

Basic Education
  • BA/BS in a quantitative discipline

Additional Information
DISNEYTECH
The hiring range for this position in New York is $165,110 to $191,180 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
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What are The Walt Disney Company Perks + Benefits

The Walt Disney Company Benefits Overview

Because our employees and cast members are at the heart of everything we do, Disney offers a competitive total rewards package that includes pay, health and savings benefits, time-off programs, educational opportunities and more. Together, these rewards make up a comprehensive package that help you live your best life, grow personally and professionally and take advantage of the special extras that only Disney can provide.

Eligibility for certain reward programs will vary based on your job status, work location and/or the terms of any applicable collective bargaining agreement.

Culture
Volunteer in local community
Partners with Nonprofits
Diversity
Dedicated Diversity/Inclusion Staff
Diversity Employee Resource Groups
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Child Care Benefits
Generous Parental Leave
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Generous PTO
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An Insider's view of The Walt Disney Company

How does the company support your career growth?

Over my 13 years with the company, I’ve had passionate leaders and colleagues with diverse backgrounds who have taught me and given me opportunities to expand into areas I never thought possible. You have the freedom to take career risks and apply your previous experience in ways you may not anticipate.

Chase

Product Management Director

What is your vision for the company?

Disney has always been at the heart of the evolution of the media industry, and technology is an essential part of that. The way that we tell and consume stories in the future is going to be completely different than it is today, and The Walt Disney Company is uniquely positioned to shape and create that future.

Jamie

SVP/Chief Technology Officer, The Walt Disney Studios

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