Job Summary
Marketing Science - a sub-team within marketing analytics at Disney Streaming Services (Hulu, Disney+, ESPN+ and Star) - is in search of an analyst to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.
Responsibilities

• Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
• Quantify ROI on marketing investment, determine optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
• Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
• Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc)
• Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
• Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types

Basic Qualifications

• 5+ years of experience in a marketing science / analytics role with understanding of measurement and optimization best practices
• Coursework or direct experince in applied econometric modeling, ideally in support of measure marketing efficiency and optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
• Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
• Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
• Exposure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
• Experience in SQL as well as statistical modeling platforms (Python, R, etc)

Basic Education

• BA/BS in a quantitative discipline

Additional Information
DISNEYTECH
The hiring range for this position in New York is $165,110 to $191,180 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.