Sr. Yield Manager
Dailymotion is the leading video discovery destination & technology that learns about your tastes over time, constantly surfacing the best, most relevant content on the web. Our mission is to provide the best video user experience for consumers on the market, connecting publishers and advertisers to engaged viewers who turn to dailymotion for their daily fix of the most compelling music, entertainment, news and sports content around.
Through partnerships with the world's leading publishers and content creators, France Télévisions, Le Parisien, CBS, Bein Sports, CNN, GQ, Universal Music Group, VICE and more, Dailymotion commands 3 billion monthly pageviews across its mobile app, desktop and connected TV experiences. Dailymotion is owned by Vivendi, one of the largest mass-media corporations in the world.
At Dailymotion, we‘re storytellers. We build the best place for people to enjoy the videos that matter. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring discoverable stories to life through premium content from the world’s best publishers. We do this by helping these publishers grow their audiences and monetize their content, their way.
As part of its growing activities, Dailymotion has enforced its programmatic and monetization product by building its own video ad stack to deliver a new monetization solution for its own ecosystem around online, mobile and TV, and to provide innovative marketing solutions for advertisers.
With programmatic advertising going mainstream and the walls between direct and indirect sales channels collapsing, we are looking for a Yield Manager to strengthen Dailymotion Operations Team. He/She will be responsible of guiding Dailymotion through a myriad of new technologies and plausible revenue increasing opportunities.
Reporting to the Director of Traffic acquisition & Yield Operations, the Yield Manager will play a pivotal role in contributing to Dailymotion overall programmatic revenue growth, leveraging pricing and inventory to influence business strategies to maximize opportunities.
The ideal candidate will be a dynamic self-starter with excellent communication and problem-solving skills, the ability to think strategically while remaining detail oriented, brings simplicity to complex issues, and has a passion for working in a fast-paced environment.
In this cross functional role, the Yield Manager will work closely with Ad Sales, Content Sales, Ad Tech (Product and Data) and other external vendors to ensure targets are being met and risks are known at the time of impact. The candidate will have a background in digital video, familiarity with programmatic marketplaces and auction dynamics.
Develop and operate best-in-Class quantitative Yield Management to support Dailymotion Programmatic Monetization
> Define and operate yield management strategy, by optimizing pricing and advertising inventory via enhanced intelligence and controls
> Define floor prices per country, devices, formats, partner domains and updating them regularly to maximize Dailymotion Programmatic Monetization
> Automate deal strategies working closely with the Marketplace Ad Operations team to generate the optimal yield for Dailymotion partners.
> Liaise with multiple business areas (Ad Tech, Ad Operations, Finance, Ad Sales, Accounting) to define best practices, priorities and needs to optimize programmatic channels—present actionable recommendations and strategic proposals for full transparency
> Work closely with Product team to define the roadmap for continuous improvement in advertising yield management, including dynamic pricing that is responsive to real-time inventory and demand forecasts
Establish evaluation criteria, profitability and pricing models, and approval frameworks to drive Dailymotion Direct and Indirect Sales
> Make ratecard recommendations based on sell-through, product / targeting mix, and performance for private deals and IO including 3rd partners costs
>Evangelize transparent inventory/sell-through forecasts that are easily read by sales and management team - and translate them into actionable go-to-market insights
- At least 3-4 years of working experience in digital advertising working with SSPs/DSPs and programmatic marketplace; background in Ad Operations/Yield Management with video platform experience preferred
- Excellent hands-on analytical skills - generating insights with BI tools ; extracting business insights from data using Excel, SQL, etc with ability to translate into business and go-to-market strategies
- You are a team worker, adaptable and resourceful:
o You are able to interact with several teams and handle projects of different nature (sales, product, etc.)
o You are able to thrive in a fast-paced environment that rewards a creative, hands-on approach
o You are able to manage multiple priorities, global stakeholders ; strong organizational skills
o You are able to easily adapt to new tasks and move forward by yourself to ensure a successful resolution in front of unexpected problems
- Master’s degree from an engineering school, business school or university preferred
Location: NYC - Flatiron Location
Type of contract: full-time and permanent
What we offer you:
• Flexible time off, vacation, holidays, sick-leave so you can take time off when you need to
• Fitness club membership to NY Health & Racquet Club
• 100% healthcare coverage starting on day 1
• Commuter benefits
• 401k Contribution
• Paid parental leave
• Fully stocked kitchens with free snacks and drinks
If you want to explore Dailymotion culture a little further please check out:
1./ Our BuiltIn page: https://www.builtinnyc.com/company/dailymotion
2./ Our Recent Global Hackathon in November 2018. https://www.dailymotion.com/video/x70val9
3./ Welcome to the Jungle page: https://www.welcometothejungle.co/companies/dailymotion/team
All your information will be kept confidential according to EEO guidelines.