The Vice President, Data & Insights sets the strategy and vision for Suzy’s approach to transformative data opportunities. The individual selected will direct Suzy’s approach to solving clients’ data-driven platform, business, and products and service needs. S/he will set the vision and quality bar of its output, and represent it in all its forms internally and externally. S/he ensure that a data-driven culture is integrated within the fabric of all of Suzy’s offerings.
On a day-to-day basis, s/he collaborates with other department leaders, data scientists/marketing science analysts, and creatives to uncover clients’ data gaps, and understand clients’ data needs and opportunities in which data could help them achieve their business objectives.
Key responsibilities and challenges for this executive include:
-Shape the global data strategy and vision. Determine Suzy’s unique approach to help clients solve their need for data-driven platforms, business opportunities, and products/services.
-Work directly with clients to identify data-related business problems.
-Lead the development of Suzy’s data offerings and innovation approach.
-Work with Suzy’s Global Chief Technology Officer to develop delivery capabilities, including business intelligence, artificial intelligence/machine learning capability, and algorithm development.
-Identify marketing science/data science research needs, and drive methodology enhancements.
-Identify opportunities to apply advanced analytics and data science, including predictive analytics, business intelligence and cognitive computing solutions to client problems.
-Using your advanced and web analytics backgrounds in R/SAS, Python, SQL, Adobe Analytics and knowledge of DMPs/DSPs to aggregate and integrate multi-channel data and predict customer behaviors based on their engagement with advertising/marketing and purchasing trends.
Professional experience/qualifications:
-B.S. in Business, Stats, Economics, or equivalent.
-Proven experience uncovering insights and understand how to connect disparate data sets.
-Strong quants background in SAS/R, SQL/Python and web analytics tools including Adobe Analytics, Google Analytics, DMPs/DSPs.
-Ability to engage with a wide variety of stakeholders at different levels, delivering insights and recommendations.
-Exceptional listening skills, with an ability to ask the right questions and uncover hidden insights.
-Ability to collaborate with strategists, consultants, creatives, and technologists, and ability to seamlessly integrate and draw from diverse skillsets.
About SuzyAt Suzy (formerly Crowdtap), every team member spends every day moving the business forward together, from engineering to business development. We love what we do, and we like each other a lot. Every Suzy team member has an entrepreneurial attitude, a love for problem solving, collaborating, and lots of hustle. We are humble, positive, hilarious and have a genuine love for getting things done! Not to mention our perks (snacks, dog-friendly office, insane parties). We are incredibly proud of our award winning culture. NBA star Kevin Durant backs marketing tech startup SuzyA former ad agency CEO has built what he calls the Siri for marketerCrain’s NY Best Places to Work 2013, 2014 and 2015 BenefitsHigh growth, fast-paced work environmentFriendly, fun, and collaborative team-based work environmentFully stocked fridge, snacks and cold brewFun, creative, open work space Suzy is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.