Web Analytics Strategist

| Greater NYC Area
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Web Analytics Strategist - Acknowledge Digital (a subsidiary of Work & Co)

Who we are:

Founded in 2012, Acknowledge Digital (AKDM) is a New York City-based agency with a singular focus: accelerating client growth through business intelligence & strategy. We provide value to our customers through elite service, measured intelligence, and accountable strategy and execution. The services we provide span across each touchpoint in the digital ecosystem. No two strategies are the same. 

AKDM’s extensive offering spans SEO, Digital Strategy, Social Media, Display Planning, Analytics & Insights, SEM/PPC, Mobile Marketing, Business Intelligence, & Projection Modeling.

Our roster includes a great mix of well-known brands and innovative startups such as A&E Networks, Chase, GIPHY, Supergoop!, Veronica Beard and more.

About the Role:

As a Web Analytics Strategist, designing and implementing tracking solutions doesn’t intimidate you. You thrive in this role when you’re able to track across a wide variety of platforms, collaborate with teams across disciplines, and help establish a data-driven culture of measurement. Your passion for figuring out better ways to track key user actions that directly impact ROI provides the basis for many crucial downstream processes; complex analysis, data products, and measurement of digital marketing performance. We are open to having this be a remote position.

 

Responsibilities:

·   Develop tracking solutions across web, mobile apps, and offline sources using primarily, but not limited to, Google Analytics, Firebase, and Google Tag Manager.

·   Partner with client engineering teams to audit tracking implementations, troubleshoot tracking issues, and define quality assurance tests ensuring business requirements are met while capturing accurate data.

·   Collaborate closely with AKDM’s digital marketing teams to enhance tracking capabilities using your knowledge of what you can track, how you can track it, and why we should track it.

·   Build and maintain a repository of high-quality technical deliverables, methodologies and business development documents. 

·   Assess and recommend the technical feasibility for potential new tools.

 

Competencies:

·   1+ years of analytics implementation with an understanding of digital marketing or ad tech space.

·   HTML, CSS and JavaScript skills, including familiarity with a few different frameworks.

·   Experience with Google Analytics, Adobe Analytics, Facebook Events, Google Floodlights, and other popular analytics and marketing tracking platforms, including how to set up a new implementation, how they are similar, and how they are radically different.

·   Proven critical thinking, analytical problem-solving skills, and attention to detail.

·   Excellent verbal and written communication skills to bridge the gap between technology and business management.

·   Passionate about web technologies (data layers, HTTP protocol, DevTools, etc.) and big data.

·   Ready to be part of a tight-knit, growing team; ambitious, can work independently as well as collaboratively and possess interpersonal skills.

 

Bonus Skills:

·   Experience with front-end development, including customizing templates, for popular content management platforms such as WordPress, Shopify, Magento, Drupal, and more.

·   Experience with one or more data visualization tools, including Tableau, PowerBI, or Data Studio.

·   Figure out ways to automate work processes and have some familiarity with SQL.

 

What we provide:

·   Medical, dental and vision individual plan covered 100% by AKDM and 70% Dependent Care

·   Annual bonuses (Based on company performance)

·   Flexible work from home and vacation policy

·   Exciting culture and group atmosphere

·   Nurturing learning environment with growth opportunity

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Technology we use

  • Engineering
  • Product
    • C#Languages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • SwiftLanguages
    • clojureLanguages
    • objective-CLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • ApolloLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • React NativeFrameworks
    • VueFrameworks
    • XamarinFrameworks
    • GraphQLFrameworks
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • SQLiteDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • SketchDesign
    • FramerDesign
    • PrincipleDesign
    • JIRAManagement
    • TrelloManagement
    • OmniGraffleManagement

Location

231 Front Street, Brooklyn, NY 11201

An Insider's view of Work & Co

How would you describe the company’s work-life balance?

Every day, I get to work alongside insanely talented people I respect. Our office environments are designed to help us focus on our craft — whether that be coding or digital design or strategy. We also push against burnout and discourage long hours. No time sheets. Everyone should get to be their best selves both in and out of the office.

Rafael

Design Director

What projects are you most excited about?

Creating products that launch is our priority. Having world-class design and engineering talent ensures that these experiences are beautiful and functional. Utility is also important. We always want to add value to people’s lives.

Muriel

Group Director, Product

How does the company support your career growth?

We believe in mentors, not managers. And we see mentorship as a right. At Work & Co, every employee gets a dedicated mentor from day one. Our flatter structure also means we learn from one another, informally, on an ongoing basis.

Caitlin

Group Director, Talent

What is your vision for the company?

Work & Co's mission has been clear since day one. We exist to create —and launch— the digital products and experiences millions of people love using every day. We exist to raise the bar. Our approach is to be the best at a few things versus average at a dozen.

Marcelo

Partner, Technology

How do you collaborate with other teams in the company?

We’re all encouraged to contribute and collectively push boundaries. The best ideas can come from anywhere. All disciplines —designers, engineers, strategists, PMs— sit together in project teams. Our flat structure ensures there's not a rift between senior and junior talent in the company. The result is a workplace that enables continuous learning.

Josh

Senior Developer

What are Work & Co Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Work & Co provides Backup child care assistance, Subsidized child care.
Generous Parental Leave
We provide up to 18 weeks of parental leave for the primary caretaker. Acme Co. also provides 6 weeks of leave for the secondary caretaker.
Flexible Work Schedule
Work & Co provides employees with a flexible work schedule that includes Summer hours, Flexible start and end times.
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Work & Co sponsors family oriented events Annually.
Vacation & Time Off Benefits
Generous PTO
Work & Co employees receive between 20 and 25 days per year of paid time off based on years of service.
Paid Volunteer Time
Our employees receive 8 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Work & Co employees receive unlimited sick days.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Work & Co hosts company outings Quarterly.
Free Daily Meals
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Monday, Tuesday, Wednesday, Thursday, Friday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Happy Hours
Happy hours are hosted quarterly.
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Work & Co offers employees professional development opportunities like Annual individual budget for training, Onsite training courses, The ability to attend job related conferences and seminars.
Lunch and learns
Work & Co hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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