Web Conversion Optimization Analyst

| Greater NYC Area
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Web Conversion Optimization Analyst

About You: SmartAsset is hiring a Conversion Optimization Analyst to help improve the consumer experience across smartasset.com and increase site performance for our lead generation and financial product businesses. This person will develop a program of continuous optimization across key areas of the site, including homepage and acquisition funnels, working with UX/Product and Tech to devise and measure tests to increase conversion rates. This role reports to the VP of Digital Marketing. 

Responsibilities:

  • Develop and test hypotheses around user behavior that impact performance of key areas around the site
  • Work with UX researchers to uncover points of friction and ideate more engaging experiences
  • Partner with UX, Product and Tech teams on test requirements, launch and measurement
  • Measure statistical significance of outcomes and report results regularly to management
  • Raise the overall yield of key areas of SmartAsset from advertising and lead generation revenue
  • Monitor key engagement and revenue metrics across site through Google Analytics, Mixpanel and Data Engineering tools
  • Optimize landing pages, CTAs, etc. through constant split testing
  • Accountable for hitting quantitative revenue and conversion goals

Requirements:

  • BA/BS in Marketing or a quantitative field
  • 1-2 years’ experience in web optimization role conducting tests and measuring outcomes
  • Familiarity with Google Analytics, Tag Manager, and at least one A/B testing platform such as Optimizely, Unbounce etc.
  • Ability to interpret large data sets and extract key insights
  • Creative mind able to generate test ideas independently based on consumer research and analytics
  • Dogged persistence at uncovering incremental improvements
  • Track record of significant business gains through iterative testing
  • Ability to interpret quantitative results correctly and articulate them to management
  • Some experience in HTML, JS and CSS preferred, particularly regarding building digital experiences for experiments
  • Familiarity with paid / organic digital marketing strategies
  • Ability to work autonomously, be a "self starter", solve problems and overcome obstacles
  • Positive attitude in the face of challenges. Ability to rise and adapt.
  • SQL experience a plus
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

NoHo is a trendy neighborhood where creative meets chic.

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

How do you collaborate with other teams in the company?

One of SmartAsset’s core values is that we collaborate and you can really see it in play every day at the office. For every project, we work cross-functionally to determine our path forward. We know that by working together, we can build the best products for our users.

Laura

Product Manager

What are SmartAsset Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
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