Demand Generation Executive

Base Salary Range  : circa $100,000 plus bonus

Business area and team  

• We're seeking a Demand Generation Executive to oversee campaign programs, increase brand awareness and generate opportunities to support sales pipeline growth. This role will be based in New York with a hybrid work model.  

The Role   

• The Demand Generation Executive will play a crucial role in driving the success of our marketing campaigns and field marketing initiatives. This position requires a strategic thinker with a hands-on approach to manage and execute marketing activities across various channels, including events, webinars, content creation, and email marketing. The ideal candidate will have a strategic mindset, excellent project management skills, and a passion for creating impactful marketing programs.  

Key Responsibilities 

Campaign Management:  

• Develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement. 
• Develop and execute on ABM programs targeting key strategic accounts and segments.
• Collaborate with cross-functional teams to create compelling content and messaging for campaigns. 
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.  

Field Marketing:  

• Plan and manage field marketing activities, including trade shows, conferences, and other events. 
• Coordinate logistics, booth setup, and promotional materials for events. 
• Track and report on event ROI and effectiveness.  

Webinars and Virtual Events:  

• Organize and execute webinars and virtual events to engage with prospects and customers. 
• Work with subject matter experts to develop content and presentations.  

Email Marketing:  

• Develop and implement email marketing strategies to nurture leads and drive conversions alongside the marketing operations function.  

Collaboration and Communication:  

• Work closely with sales, product, and customer success teams to align marketing efforts with business objectives.  
• Communicate marketing plans and results to stakeholders and senior management.  

Required Education & Experience 

• Bachelor’s degree in Marketing, Business, or related field.  
• 2-3 years of experience in demand generation, lead generation, growth marketing and/or revenue marketing type role
• Understand lead scoring, the enterprise B2B sales revenue lifecycle (MQLs and SQLs), and have knowledge of marketing automation platforms (e.g., HubSpot) and CRM systems (e.g., SFDC). Strong analytical and problem-solving skills.  
• Excellent project management and organizational skills.  
• Strong attention to detail and accuracy.  
• Ability to manage multiple projects simultaneously.  
• Excellent verbal and written communication skills.  
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).  
• Strong interpersonal skills and ability to collaborate with cross-functional teams.  
• Knowledge of digital marketing channels and tactics.  
• Ability to adapt to a fast-paced and changing environment.  
• Strong problem-solving and critical-thinking abilities. 

 #LI-TH1 #LI-Hybrid