Brand Designer at Orchard

| Greater NYC Area
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 The Company

Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety and is filled with uncertainty and hassle.

Launched in 2017 and previously known as Perch, Orchard is headquartered in New York City, has 100+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose.

We are proud to be recognized by Inc. Magazine as a best workplace of 2020 and have a 4.9 Glassdoor rating!

Role and Responsibilities

Reporting to the Director of Brand Design, the Brand Designer will not only develop high quality brand assets, but help shape and grow the design language of the Orchard brand. 

You should be comfortable and confident designing cross-channel, enjoy the collaboration process, have a great mix of judgment, creative thinking, and a growth-mindset. Whether it’s brainstorming ideas for new illustrations or creating social content, you feel comfortable flexing across a wide range of channels.

The ideal candidate will excel in these areas:

  • Visual Design – Skilled hands-on Visual Designer who can go from strategy to high-fidelity execution. You understand how to take something complex and communicate it simply and beautifully.
  • Multiple Mediums – You understand how to work with photography, illustration and video across social channels, digital and print.
  • Collaboration - Knows how to work with different partners to bring the brand alive, particularly with marketing and product. Comfortable taking feedback and iterating.
  • Understand our Audience - Develop a strong understanding of audience needs and mindset. Ability to iterate designs based on learnings and performance.
  • Bias for Action - We are a company that makes informed decisions quickly. You must be comfortable in a very fast-paced environment.

In this role, you will:

  • You will be responsible for delivering consistent assets across online channels (Facebook, retargeting) as well as offline (Direct Mail, Billboards, Print)
  • Create a range of customer-facing brand collateral in partnership with the marketing team
  • Partner with marketing and product on how we tell our story and represent the brand on key pages of our site
  • Continue to evolve and own all master templates (presentations, emails, business cards etc.)
  • Ensure our brand comes alive in everything we do – down to company swag and interview candidate experience

Professional Qualifications:

  • At least 3+ years prior brand design experience ideally in a growth stage B2C business.
  • Any animation, motion and video experience is a huge plus.
  • Prioritizes their work and communicates priorities to all stakeholders.
  • Demonstrates a willingness and ability to handle multiple projects.
  • Can manage a calendar of design requests and deadlines
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple
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An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!

Leah

Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.

Ray

Investments Manager

What are Orchard Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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