William Hill, the leading sports betting company in the country, is seeking a Digital Creative Director who loves all sports, is full of ideas, and can thrive in a start-up environment. The primary focus will be the ideation and design of compelling campaigns across all digital properties of William Hill. Leading a team of thinkers and doers, the right creative director will bring a mix of marketing expertise and business understanding to the position, going one better for our brand and that of our valued customers. We’re looking for an experienced manager of people, someone that can inspire others, all while being very hands on – a doer - taking our creative to a new level as we continue to grow. The ideal candidate will have a natural eye for design and a drive to inspire dynamic ideas that connect with all types of audiences.

What You Will Do:

• Ideate, lead, design, and review work of the creative team in the production of all digital production (web, digital marketing, social, media)
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology
• Collaborate with the marketing, media, and digital sportsbook teams in developing plans and briefs, analyzing results, and identifying opportunities
• Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
• Analyze brand tracking, market trends, consumer need, and the competitive landscape
• Meet budget standards by forecasting and managing expenses
• Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/videographers, and project managers in the strategic development of messages and deliverables
• Prioritize work and resources across engagements based on short- and long-term needs, establishing production schedules by collaborating with designers, copywriters, and production departments
• Conduct brainstorming sessions with creative team, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
• Review and approve art and copy developed by the team, ensuring deliverables that effectively address marketing goals and challenges
• Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences for visually sophisticated audiences
• Present, or oversee presentation of final concepts, and obtain approvals for deliverables

What You Will Need:

• 10 years of related experience with 7+ years of creative direction in agency or corporate setting
• Years of experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget
• Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print
• Proven experience with concept development
• Highly skilled with leading a team of creative talent
• Strong creative vision with an understanding of business objectives
• BA/BS preferably Master’s degree in marketing or business
• Prior experience with copywriting, design, or production
• Prior project management experience, with a focus on creative direction

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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