Creative Strategist - Growth-focused at Hydrant

| Greater NYC Area
Sorry, this job was removed at 2:22 p.m. (EST) on Wednesday, October 21, 2020
Find out who's hiring in NYC.
See all Design + UX jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Our mission is to empower people to live healthier by creating and promoting the most effective, science-driven hydration possible. As seen on Fox Business, TechCrunch, Business Insider, and Forbes, we’ve created products that hydrate you faster and more efficiently than water alone. Our health-conscious subscribers love it, and we listen carefully to their needs to help build out a roadmap of future products.

Launched in 2018, we’re a small team, but we achieve big things together in a fast-paced environment. If you’re looking to learn a lot, and quickly, this is the place for you! Hydrant recently raised a round of funding, and we’ve set aggressive goals.

Hydrant is looking for a Creative Strategist to sit at the intersection of the Growth and Brand / Creative team, focusing on driving results for Growth efforts across paid acquisition marketing (with a focus on social motion assets), site, email, and any other relevant Growth channels. Reporting directly to the Head of Growth, candidates should be self-driven and detail-oriented individuals who use data to think and problem-solve creatively. This role provides the opportunity to drive an impact that you can see quickly in real time and to work with an agile, cross-functional team.

 

Job responsibilities:

  • Work with the Head of Growth and Growth Manager to analyze results of current creative efforts.
  • Craft the short and long-term vision for Hydrant Growth Marketing creative across all channels.
  • Partner with the Brand team to ensure that Brand voice is consistent across all channels and mediums.
  • Collaborate with the Growth Manager on a daily basis to tweak and iterate on creative as needed.
  • Execute creative concepts across static, motion graphic, animation, and video assets for a variety of channels.
  • Identify opportunities for new conceptual tests across assets and copy.
  • Partner with the Brand team in audience-focused tests to identify what resonates with different audiences in different markets.
  • Work with the eCommerce Manager to ensure that our site is optimized to provide the best experience for our customers and to convert customers as effectively as possible.
  • Assist in creative analytics and reporting efforts for intra and inter-team outputs.
  • Keep a finger on the pulse of D2C creative trends.
  • Direct external production partners in developing creative for post-production

Requirements

Required qualifications:

  • Hands-on execution experience, with an emphasis on motion and video editing
  • Experience with the following platforms: Adobe creative suite (photoshop, illustrator, xd, indesign, premier, after effects, media encoder, bridge, lightroom, audition, dimension), Unbounce, Figma/Invision/Marvel, Sketch
  • 1-2 years of experience working with Direct Response marketing efforts and ecommerce brands
  • 3+ years of experience in-house or at an agency, preferably one with a focus on performance marketing
  • Ability to learn and pivot quickly
  • Highly detail-oriented
  • Solutions-oriented mindset

Preferred qualifications:

  • Experience driving creative strategy for brands
  • Experience working cross-functionally with paid, strategy, and/or Growth teams
  • Interest in data and analytics
  • Passion for and knowledge of the CPG and/or health and wellness space

Benefits

  • Competitive pay + equity
  • Company-supplemented health insurance coverage (including dental + vision)
  • Collaboration opportunities with other top startups
  • Free Hydrant
  • A fast-paced environment with a passionate, dedicated team
  • Opportunities to directly work with the co-founders and other senior leadership team members
Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Location

Located in TriBeCa, we're surrounded by great coffee shops, a variety of lunch spots, ample MTA access, and beautiful views of the Manhattan skyline.
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Hydrant's full profileFind similar jobs