Creative Strategist - Growth-focused at Hydrant

| Greater NYC Area
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Our mission is to empower people to live healthier by creating and promoting the most effective, science-driven hydration possible. As seen on Fox Business, TechCrunch, Business Insider, and Forbes, we’ve created products that hydrate you faster and more efficiently than water alone. Our health-conscious subscribers love it, and we listen carefully to their needs to help build out a roadmap of future products.

Launched in 2018, we’re a small team, but we achieve big things together in a fast-paced environment. If you’re looking to learn a lot, and quickly, this is the place for you! Hydrant recently raised a round of funding, and we’ve set aggressive goals.

Hydrant is looking for a Creative Strategist to sit at the intersection of the Growth and Brand / Creative team, focusing on driving results for Growth efforts across paid acquisition marketing (with a focus on social motion assets), site, email, and any other relevant Growth channels. Reporting directly to the Head of Growth, candidates should be self-driven and detail-oriented individuals who use data to think and problem-solve creatively. This role provides the opportunity to drive an impact that you can see quickly in real time and to work with an agile, cross-functional team.

 

Job responsibilities:

  • Work with the Head of Growth and Growth Manager to analyze results of current creative efforts.
  • Craft the short and long-term vision for Hydrant Growth Marketing creative across all channels.
  • Partner with the Brand team to ensure that Brand voice is consistent across all channels and mediums.
  • Collaborate with the Growth Manager on a daily basis to tweak and iterate on creative as needed.
  • Execute creative concepts across static, motion graphic, animation, and video assets for a variety of channels.
  • Identify opportunities for new conceptual tests across assets and copy.
  • Partner with the Brand team in audience-focused tests to identify what resonates with different audiences in different markets.
  • Work with the eCommerce Manager to ensure that our site is optimized to provide the best experience for our customers and to convert customers as effectively as possible.
  • Assist in creative analytics and reporting efforts for intra and inter-team outputs.
  • Keep a finger on the pulse of D2C creative trends.
  • Direct external production partners in developing creative for post-production

Requirements

Required qualifications:

  • Hands-on execution experience, with an emphasis on motion and video editing
  • Experience with the following platforms: Adobe creative suite (photoshop, illustrator, xd, indesign, premier, after effects, media encoder, bridge, lightroom, audition, dimension), Unbounce, Figma/Invision/Marvel, Sketch
  • 1-2 years of experience working with Direct Response marketing efforts and ecommerce brands
  • 3+ years of experience in-house or at an agency, preferably one with a focus on performance marketing
  • Ability to learn and pivot quickly
  • Highly detail-oriented
  • Solutions-oriented mindset

Preferred qualifications:

  • Experience driving creative strategy for brands
  • Experience working cross-functionally with paid, strategy, and/or Growth teams
  • Interest in data and analytics
  • Passion for and knowledge of the CPG and/or health and wellness space

Benefits

  • Competitive pay + equity
  • Company-supplemented health insurance coverage (including dental + vision)
  • Collaboration opportunities with other top startups
  • Free Hydrant
  • A fast-paced environment with a passionate, dedicated team
  • Opportunities to directly work with the co-founders and other senior leadership team members
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Technology we use

  • Engineering
    • JavascriptLanguages
    • SqlLanguages
    • ShopifyLanguages
    • RechargeLanguages
    • HTML / CSSLanguages
    • MySQLDatabases

Location

Located in TriBeCa, we're surrounded by great coffee shops, a variety of lunch spots, ample MTA access, and beautiful views of the Manhattan skyline.

An Insider's view of Hydrant

What’s the vibe like in the office?

Goofy and productive - we get to business but rarely pass up an opportunity for a laugh. Beyond that, we're supportive - we step outside of our swimming lane to help our co-workers on projects and development where possible.

Melissa

Customer Experience Manager

What projects are you most excited about?

Apart from constantly analyzing and improving our existing processes, I am very excited to explore, plan and implement sustainability into our supply chain. To have a minimal environmental footprint is a necessity today and solving how that applies to Hydrant is very exciting.

Wes

Head of Operations

What makes someone successful on your team?

Our most successful team members are analytical, curious, and always strive to have clear alignment with stakeholders and deliverables while being conscious of deadlines.

Jai

Co-Founder

How do you make yourself accessible to the rest of the team?

We sit in the office as one team, no closed doors! We also have a culture built on 2 way feedback, so I'm getting feedback from the team as much as I'm giving it, often through scheduled one-on-one meetings. At our current team size, it's also pretty easy to come grab me or message me if you want to discuss anything.

John

Co-Founder

What are Hydrant Perks + Benefits

Hydrant Benefits Overview

Competitive pay + equity
Health benefits (including dental & vision)
Paid time off (not unlimited, we believe it leads to a culture of less time off over all, and we like to be well rested as a team)
Free Hydrant at the office
Outrageous skyline views from the office.
A private shower in our office unit for those who bike or run commute.
The chance to be among the first team members at a high-growth CPG start-up, where skill development and learning opportunities are abundant!

Culture
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Team workouts
Often we sponsor workout classes around the city and will always invite anyone on the team who would like to take part.
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
50% Citibike subsidy in New York
Happy Hours
Happy hours are hosted On occasion .
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Cross functional training encouraged
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