Creative Strategy Lead - Americas

| Greater NYC Area
Smartly has been rolling out amazing creative solutions that keep developing constantly. These are some of the core differentiators of Smartly, which is demonstrated by being the only dual-badged partner in both Creative and Ad Creation to Facebook. We’re only a small percentage of where we want to be, but that’s already ahead of the curve. Now we need a champion of creative to tie business and offering to each market, now and for the future.
You have the chance to build and lead the strategy of the Creative Solutions in the Americas. The core function of the role is to work closely with different regional teams in the Americas and support them with developing the strategic relationships with creative partners, prospects and customers.
You will be reporting to our General Manager in the Americas. This role will be based in New York. The role will have frequent travel to other regions within the Americas.
>> Learn more about our company culture and how we work at smartly.io/culturehandbook 
 
>> Browse open positions at smartly.io/careers 

As a Creative Strategy Lead at Smartly.io you:

  • Will be responsible for developing our relationships with Facebook’s Creative Partner organization and Creative shop.
  • Will be identifying and developing business opportunities where creative is needed, developing our communication on how creative and Smartly are a match made in heaven and most importantly, educating and increasing the sales teams’ understanding and capacity to sell and up-sell creative solutions.
  • Won’t be alone doing this. Every region (EMEA, APAC, Americas) will have a dedicated person for this role and Product Marketing will coordinate communication and support global alignment on messaging.
  • Cooperate with marketing to make sure this message is clear and delivered to existing and future customers. Close work with the customer teams will be paramount to receive feedback and improve our offering.

What you might have done which helps you to excel in this role:

  • Created video and image templates in the past.
  • Understand the different angles/ value props to sell creative offering to different stakeholders: CMO vs performance teams, media vs. creative agencies.
  • Excellent in communicating the high-level value of our offering to Facebook, to creative directors (creative shop) and to customers.
  • Briefed creative teams/ assignments and understanding expectations, timelines, deliverables.
  • Pitched Smartly creative solutions to demanding and diverse customers.
  • Translated our creative product feedback to actionable improvements to Smartly workflows, tech, as well as high-level offering.
  • Followed and understood creative industry trends and how creative teams work.
  • Worked together with Product Marketing.
  • Been part of global sharing of learnings.
  • Sold to new prospects, up-sold to existing ones.
  • Been super excited about the opportunities creatives opens up.
  • If you check all boxes, amazing! If some, great! We’re certain you’ll be able to learn the rest and your 90-day plan will show how.

Who we are 
Smartly.io is a fast-growing team of 330+ Humble Hungry Hunters. We are building a B2B SaaS product to fully automate and optimize online marketing at scale for the largest advertisers. We are a global company with 36 nationalities and footholds in 16 cities, serving 600+ brands, including eBay, Uber and TechStyle. 
We are on a mission to make online advertising easy, efficient, and enjoyable across all major platforms. Easy as in automated, efficient as in constantly driving performance, and enjoyable through the best user experience and service in the market. We do this by combining creative automation, ad operations, and outstanding customer service to help brands scale their results – not headcount.
Great people choose us and stay with us because they like our company culture and how we tackle challenges of huge scale at speed. Learn more about how we work at smartly.io/culturehandbook.
Some things we're proud of:
- 94% of Smartlies recommend the company as a great place to work.
- 4.9/5 stars on Glassdoor.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • PHPLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • MongoDBDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • SketchDesign
    • JIRAManagement
    • HubspotCMS
    • IntercomCRM
    • SalesforceCRM

Location

We're located in the Flatiron District—the neighborhood where business meets pleasure, and a thriving hub for tech startups.

An Insider's view of Smartly.io

What's something quirky about your company?

We truly live and breathe insane transparency at Smartly.io - whether it’s in our monthly founder’s happy hour where anyone can ask our CEO any question or in any internal meeting or clients meeting where feedback is constantly demanded and given.

Stephanie

Head of Digital Disruptors

How do you collaborate with other teams in the company?

We have a ‘two-minute rule’—if you don’t know something and you can’t find the answer by yourself in two minutes, you should ask a colleague. Everyone’s always ready to give you a hand and help you learn.

Annabell

Account Manager

How does the company support your career growth?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Service Operations Engineer

How do your team's ideas influence the company's direction?

We foster extreme transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What projects are you most excited about?

Automating the whole online customer acquisition funnel. We’ve only scratched the surface in solving problems for paid social marketing teams, and we’ve already pinpointed many processes in design and business intelligence which we could automate, like video creation processes, or reporting and attribution across
platforms.

Tuomo

CTO & Founder

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Brilliant colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noice cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team outings.

Culture
Friends outside of work
Eat lunch together
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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