Ro
Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.

Director, Brand Design

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About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro’s vertically integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro seamlessly connects telehealth, diagnostics, and pharmacy services to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company’s 2019 list of the World’s Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020, and earned its Great Place to Work Certification in 2020.


This role will sit within Ro’s Marketing team and will report into the VP of Marketing. In this role, you will be responsible for executing against strategic marketing initiatives while building and evolving Ro’s portfolio of brands. You will lead creative projects, maintaining high standards for design output across all marketing channels, as well as inspire and manage a team of designers. This is a highly collaborative role that will require you to work closely with creative directors, marketing leaders, product, and your own team to ship effective projects and campaigns across multiple brands. We’re looking for a creative problem solver who has a strategic vision, but also loves getting into the details that take design from great to excellent.


Who are you? Great question. You are passionate about the work that you do and bring a strong design point of view to every project you touch from large scale consumer campaigns to email welcome series. You are deeply invested in understanding the impact that the creative you and your team puts into the world, and that begins with a deep understanding of your audience. You strive to deliver both against design excellence and business KPIs -- if a campaign performs well you push the creative further and if a campaign falls short you work with key stakeholders to understand why. Collaboration is in your DNA and you are a clear communicator who inspires teams around you and thrives doing cross departmental work in order to drive results.


This role will play an integral part in positioning Ro and it’s brands as leaders in the healthcare space and your work will support Ro’s overall mission of making high-quality care accessible.

What you'll do:

  • Lead a team of designers in defining, maintaining and iterating on Ro's visual brand story across Ro's portfolio of brands, including: Roman, Rory, Zero and Ro Pharmacy.
  • Partner with Creative Leadership, including Creative Directors and Content Directors on: highly visible integrated campaigns that span TV, digital, social and email; brand guidelines that power iterative performance marketing work, and; visual content for key touch points such as our websites, social accounts and press releases.
  • Seek to understand the complexities of Ro's business and larger socioeconomic trends as a backdrop for providing design guidance, feedback and decision making. Communicate ideas and relevant context across the organization to create momentum and get buy-in at all levels, including Executive Leadership.
  • Manage the day-to-day priorities of designers on the Creative team with the intent of maximizing their talents, driving curiosity and meeting key business objectives. Facilitate a culture of openness, self-reflection and growth through leading by example. This includes going hands-on if and when the need arises.
  • Collaborate with VP, Marketing and Creative Leadership to envision future state for the team. Mentor designers on career growth and personal development by creating opportunities and feedback loops.
  • Work cross functionally with key stakeholders in Marketing, Growth, Product Design, Product, Med Ops and Legal to build and maintain processes that produce top quality work and preserve team wellbeing.
  • Develop a strong roster of freelance design and production talent that can augment the team in executing work at the speed and scale required by the business.

What you'll bring to the team:

  • 10+ years design experience with a portfolio demonstrating branding and visual design across a range of high impact initiatives. 3+ years managing a team of 5-10+ internal designers and external contributors.
  • Ability to translate goals of the business into effective visual communication that captures attention, motivates action and supports strategic initiatives.
  • End-to-end creative process leadership, from concept development to implementation. As well as experience with the creation and maintenance of brand guidelines at scale.
  • Unique design POV informed by design trends and a desire to push creative boundaries from the position of expert design craft. Technical knowledge in a multitude of associated skills and disciplines--such as: art direction, motion and video editing, illustration--is a plus.
  • Understanding of UX principles, best practices and associated customer-centric design processes.
  • Bias for hypothesis and data-driven experimentation and iteration.
  • Excellent presentation skills and communications abilities at all levels, both internally and externally to partners and other 3rd parties.
  • Strong ownership sensibility as it relates to the quality and performance of the creative work. Ability to synthesize feedback from non-design, non-creative stakeholders and translate it into actionable ways for designers to move forward.
  • Previous experience in a health or medical field not required. A growth mindset is!

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.


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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture
Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Open door policy
Team based strategic planning
Open office floor plan
Employee resource groups
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring practices that promote diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental insurance
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision insurance
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health insurance
Ro offers four medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet insurance
We offer access to affordable pet insurance so that you can get your pet the best care. And our NYHQ office is pet friendly, so we look forward to meeting new furry Ro’ers too!
Wellness programs
Ro’s benefits program offers access to mental health support platforms Headspace and Modern Health as well as virtual fitness classes through Gympass.
Mental health benefits
Ro has partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company equity
Charitable contribution matching
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous parental leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Family medical leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Ro offers two days of paid Ro’Bono Time per year for Ro’ers to spend volunteering with an organization of your choice.
Paid holidays
Paid sick days
Company-wide vacation
The pace and expectations at Ro are high (we’re working to transform healthcare after all!). We offer four company-wide days off to unplug, take a breather and do something that helps you recharge.
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Fitness stipend
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Mother's room
Professional Development Benefits
Promote from within
Continuing education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

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