Design Lead - Keeps
Thirty Madison is building the premier healthcare company for people with chronic health issues. Through our novel approach to care delivery, powered by our proprietary platform and brands built around specific chronic conditions, we combine the best of specialist-level healthcare with the convenience of telemedicine.
In just three years, we've built four brands on top of our platform: Keeps (for men's hair loss), Cove (for migraine), Evens (for acid reflux), and our newest brand, Picnic (for allergies). We're growing rapidly, recently raised a $47m Series B, and are backed by some of the best healthcare and consumer investors, including Polaris Partners, Johnson & Johnson, Maveron, Northzone, First Round, and Greycroft, among others.
This year, we are honored to be included on Built In's 2021 list of Best Places To Work in New York City and Best Midsize Companies To Work For. This recognition is a true testament to our hardworking team and company culture. As we continue to grow, we pride ourselves on finding passionate individuals who truly embody our core values and mission each and every day.
The Role
At Keeps, our mission is to be the first and last place a guy has to go to keep his hair. Since our founding in 2018, we have quickly scaled revenue growth; have helped hundreds of thousands of guys take action to stop hair loss and; as of 2020, have become the biggest DTC brand in the men’s hair loss space.
We have ambitions to be the best men’s hair loss brand in the world, and we are looking for a Creative Design Lead to help lead the next evolution of the Keeps business.
In this role, you’ll be responsible for driving forward the visual identity of the Keeps brand and establishing our visual language used throughout the customer experience. You’ll protect and cultivate the brand, always looking for opportunities for growth. You’ll collaborate with an incoming Director of Brand as well as the growth, retention, product, and content teams to grow Keeps to its full potential.
The ideal candidate is energetic, creative, strategic, detail-oriented, and relentless about raising the bar. We look for teammates who are curious, kind, and proactive and will challenge us at every turn — asking the tough questions and ensuring that the quality and personalization of our message is never, ever sacrificed.
Some of what you’ll be working on:
- Drive the visual identity of the Keeps brand, oversee and own implementation across all touchpoints, and maintain brand guidelines.
- Manage, grow and develop a small design team.
- Establish design frameworks, concepts, and strategies that are used across Keeps and Thirty Madison.
- Create narratives that convey our brand, value proposition and story through design.
- Responsible for driving creative success by establishing a creative review process, and cultivating cross functional communication to ensure deliverables are executed on time and to highest-quality
- Conceptualize, ideate, and execute campaigns across print and digital mediums, including the physical customer experience and digital channels such as social, email, and paid ads.
- Collaborate with stakeholders across Growth, Retention, Social, Content and more to deliver the best possible brand experience, no matter the medium.
- Lead the creation of high quality video and photo assets including photo shoots, commercials, customer testimonials, and streaming videos for YouTube and Facebook ads.
- Manage relationships and creative output of 3rd party agencies across paid social and email creatives.
You should have:
- 7+ years of experience in a relevant field
- Excited about managing a small and growing design team.
- Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign
- Have experience managing video creation process from ideation, execution, and editing.
- Strong understanding of typography, color and layout
- Excellent interpersonal communication skills
- Attention to detail that shines through in your work
- A portfolio that showcases relevant work
- Strong project management skills with the ability to manage multiple projects and the desire to bring structure to undefined procedures
- Passion for the Thirty Madison mission of expanding access to healthcare
- Eagerness to join an early-stage startup and build it from the ground up
- Established skill set in photography, illustration, or motion design is a plus
These are unprecedented times and we understand COVID-19 is impacting everyone differently. Our primary goal from the beginning of the pandemic has been to ensure employee safety. We went from optional to mandatory work-from-home very quickly in early March, and we have told employees that they can work remotely through July 2021 to allow them to plan accordingly.
We have also rolled out several initiatives to help our team successfully navigate the uncertainty associated with COVID-19. These initiatives have included providing funds for home office improvements, medical reimbursements, free meditation/mindfulness tools, mandatory “Me Days” away from work, company-wide Refresh days off, and fun opportunities to connect live with teammates each week (such as virtual escape rooms). We continue to examine different benefits, tools, and processes that best support our employees as we continue to work remotely and eventually begin transitioning back to the office.
Benefits for full-time Thirty Madison employees:
- Competitive salary, equity, and career development opportunities
- 100% coverage on many health, dental, and vision insurance plans
- 401k with a match, commuter benefits, and FSA
- Budget for the technology tools you need — whether it’s a laptop, monitor, or special software
- Annual $750 vacation stipend and $750 wellness allowance
We are proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity and inclusion.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions. Please contact us to request accommodation.