Director of Brand Design at Orchard

| Greater NYC Area
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The Company
Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety and is filled with uncertainty and hassle.
Orchard offers a modern alternative, making one of life's biggest decisions -- the sale and purchase of a home –stress free, fair and simple.
Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 100+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose. 

Role and Responsibilities

Orchard is seeking a Director of Brand Design to join our team. This is an early-stage opportunity to join a company that is transforming the way people buy and sell their homes. 

The Director of Brand Design is responsible for ensuring we have a consistent brand identity across our marketing collateral, offline branding, website, and digital products. You will ensure we have a flexible and scalable style guide and work collaboratively across teams to ensure consistent implementation. You will be comfortable balancing having high standards with knowing when “good enough” is sufficient – a critical skill at a fast-growing company. The ideal candidate will be an evangelist for human-centered design and ensure the customer is top of mind with our design choices. 

This role is based in NYC and will report to our to-be-hired Head of Design. This role will manage a visual designer. This is a full-time, salaried role with equity package.

The ideal candidate will excel in these areas:

  • Visual Design – skilled hands-on visual designer who can go from strategy to high-fidelity execution, drawing on years of experience. You understand how copy interplays with visual design.
  • Creative Vision – you love the opportunity to concept new campaigns and take our brand design to the next level.
  • Multiple Mediums – you will know how to incorporate photography (stock + custom) and illustration (custom) into our site and collateral design
  • Collaboration - creates a culture of creativity and driving results. Brings out the best in people and knows how to work with different partners to bring brand alive, particularly with marketing and product
  • Bias for Action - we are a company that makes informed decisions quickly. You must be comfortable in a very fast-paced environment.

Key Responsibilities

  • Develop our style guide and ensure it is easily accessible to other designers and team members to draw on
  • Lead marketing collateral creation by partnering with marketing on campaign ideas and then bringing them to life. This will particularly include TV, Digital Video, and Out-of-Home.
  • Ensure marketing collateral production on digital assets (Facebook), direct mail, and other high-volume channels keeps up with team needs. This can be via internal team members and freelancers as needed
  • Partner with marketing and product on how we tell our story and represent the brand on key pages of our site
  • Look for ways to bring our brand to life throughout the customer journey (ie our For Sale yard signs)
  • Ensure our brand design comes alive in everything we do – down to company swag and interview candidate experience


Required Skills / Experience

  • At least 7+ years prior brand design experience in a growth stage B2C business
  • Experience designing for web and offline marketing collateral
  • Comfortable being a player-coach – you will be doing hands-on design work
  • Demonstrated track record of success in developing new brand campaigns and ownable brand design elements
  • People describe you as:
    • Fast-moving
    • Creative
    • Passionate
    • Customer-centric
    • Having high standards
    • Scrappy
    • Strong drive for results
    • A great collaborator
    • Having a low ego
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases


31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple

An Insider's view of Orchard

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.



What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.



What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.


Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!


People Ops

What are Orchard Perks + Benefits

Eat Lunch Together
Intracompany Committees
Daily Stand-up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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