Head of Design at Orchard

| Greater NYC Area
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The Company

Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single-family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle.

Orchard offers a modern alternative, making one of life's biggest decisions – the sale and purchase of a home – stress free, fair and simple.

Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 150+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose.

Role and Responsibilities

Orchard is seeking a Head of Product Design to join our team. This is an early-stage opportunity to join a company that is transforming the way people buy and sell their homes. 
The Head of Product Design will work closely with our product and marketing teams to develop products that delight our customers and enable our internal teams to deliver amazing customer experiences. The ideal candidate will be an evangelist for human-centered design and ensure the customer is top of mind whenever we design products and experiences. The right candidate will balance that with a highly practical approach and a bias for action. We need to manage the balance of research and thoughtful design with the realities of a fast-moving industry. 
This role is based in NYC and reports to the Co-Founder/Head of Customer Experience. The Head of Product Design will manage a team of 4 product designers to start. This is a full-time, salaried role with equity package.
The ideal candidate will excel in these areas:
  • Business Savvy - ability to understand our business and identify opportunities within real estate ecosystem to drive innovation and impact. Possesses great business judgment.
  • Customer Focus - uses customer research and insights to drive decision making and design choices. Possesses deep customer empathy.
  • User Experience - your design superpower will be focused on user experience and concepting ways to solve a customer problem and ways to delight a customer.
  • Team Leadership - creates a culture of creativity and driving results. Brings out the best in people, helps develop team, and hires exceptionally well. Drives cross team collaboration
  • Bias for Action - we are a company that makes informed decisions quickly. You will be an active participant in product strategy discussions and must be comfortable in a very fast-paced environment.
Key Responsibilities
  • Lead design strategy for our Customer-facing products that make buying and selling their home a breeze. Lead design strategy for our Platform products that enable our internal team of real estate agents, home inspectors, transaction coordinators, home renovators, and more to drive profitable and scalable operations.
  • Partner with product team to identify product features and functionality related to business objectives
  • Balance multiple product streams, prioritize, and work well under pressure in a fast-moving working environment.
  • Inspire, lead and mentor the Product Design team. Establish the highest standards for the design team in terms of design and accountability – and motivate through pursuing greatness everyday.
  • Foster design thinking grounded in customer research and analytics
  • Run design sprints as needed to drive to optimal outcomes
  • Ensure UI for products we ship with Product and Marketing to are consistent with Orchard design standards in terms of visuals and voice
  • Build a culture of consistent user feedback and testing that can be actionable to designers
Required Skills/ Experience
  • At least 7+ years prior design experience in a B2C business
  • UX design background 
  • Experience working in growth stage business
  • Demonstrated track record of success in building products based on consumer needs and research
  • Appreciation of brand design and the belief that products shipped must represent the brand with consistent visual identity and language
  • Experience managing and hiring high-performing design teams
  • People describe you as:
  • Fast-moving
  • Creative
  • Passionate
  • Customer-centric
  • Having high standards
  • Scrappy
  • Strong drive for results
  • A great collaborator
  • Having a low ego
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases


31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple

An Insider's view of Orchard

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.



What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.



What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.


Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!


People Ops

What are Orchard Perks + Benefits

Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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