VP of Design at Orchard

| Greater NYC Area
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About Us
Perch is transforming the way people buy and sell their homes. Simplifying it all, to the way it probably should have always been; fair and true to market, straightforward, easy. Perch helps customers sell their home on their schedule without the hassles, at market price. Perch enables home buyers to choose from an inventory of certified pre-owned houses, making it easy to discover and close on a move-in ready, quality home.
Perch is headquartered in New York with offices throughout Texas. We have raised over $30 million in funding to date and are backed by top investors including FirstMark, Accomplice, and Juxtapose.
Role and Responsibilities
Perch is seeking a VP of Design to join our team. This is an early-stage opportunity to join a company that is transforming the way customers buy and sell their homes. 
The VP Design must be a leader and a strategic visionary, but love getting their hands dirty. The ideal candidate will be an evangelist for human-centered design and ensure the customer is top of mind whenever we design products, experiences, or collateral. The right candidate will balance that with a highly practical approach and a bias for action. We need to manage a delicate balance of research and thoughtful design with the realities of a fast-moving industry. 
This role is based in NYC and reports to the Co-Founder/Head of Growth & Customer Experience. This is a full-time, salaried role with equity package.

The VP of Design will manage 2 team members to start.
The ideal candidate will excel at 3 things:
  • Being research-driven in our product & service design
  • Being thoughtful about how we build a consistent brand experience for our customer online and offline
  • Possessing a strong point of view on visual design and copy that enables consistency, differentiation and ownability
Key Responsibilities
Drive product design process
  • Ensure clear understanding of the problem to be solved by team members
  • Partner with product team to identify product features and functionality related to business objectives
  • Manage designers to develop prototypes and solutions
  • Run design sprints as needed to drive to optimal outcomes
  • Collaborate in customer research
  • Partner with marketing and product colleagues in conducting customer research: identifying subjects, drafting learning objectives and discussion guide
  • Lead team to develop prototypes for testing
  • Build a culture of consistent user feedback and testing that can be actionable to designers
Lead brand design
  • Refine our brand style guide over time
  • Ensure consistency in visual identity and copy across all mediums
  • Consider new ways to build our brand/awareness at every touchpoint potential customers have
Required Skills / Experience
  • At least 8+ years prior design experience in a B2C business
  • Experience working in early/growth stage business
  • UX/UI/research design background, service design experience a major plus
  • Demonstrated track record of success in building products based on consumer needs and research
  • Previous responsibility for branding/art direction a plus
  • You have experience with: 
    • managing teams of product designers, visual designers and researchers
    • collaborating with user interface designers and front-end developers
  • People describe you as:
    • Passionate
    • Customer-centric
    • Fast-moving
    • Having high standards
    • Kind
    • Scrappy: able to come up with a solution that gets the job done today
    • Strong drive for results
    • A great teammate
    • Having a low ego
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases


31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple

An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!


Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.



What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.



What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.


Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.


Investments Manager

What are Orchard Perks + Benefits

Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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