Director of Capability & Partner Transformation

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. 

When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO Marketing is in an exciting moment in time – one rooted in transformation, modernization, and growth, with incubating and deepening GEICO’s in house capabilities central to this effort. The Director of Capability & Partner Transformation will be critical in fueling long‑term growth and differentiation by building, modernizing, and scaling GEICO’s most critical marketing capabilities, both internally and through partners. As a transformation leader and innovator, this role defines what “great” looks like for the future of GEICO’s marketing organization, driving greater in‑housing, strengthening partner models, and delivering measurable business outcomes.

Sitting at the intersection of strategy, transformation, and technology, this role partners closely with AI and Change Management leaders within the Marketing Transformation team, capability owners across Marketing, stakeholders throughout GEICO, and agency partners. This is a high‑visibility, high‑impact leadership role for a transformative thinker and doer who can turn vision into reality within a complex enterprise environment.

Location: This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.

Reports To: Head of Marketing Transformation & Operations

Key Responsibilities:

Capability Strategy & Prioritization

• Continuously evolve a forward‑looking marketing capability strategy and roadmap aligned to GEICO’s business and marketing strategy, and investing in the biggest areas of growth, differentiation, and modernization.

• Establish clear decision frameworks for build vs. buy vs. partner, with sharp prioritization on where and when to invest, scale back, and exit.

• Design assessment and measurement approaches to evaluate capability maturity, performance, and business impact.

• Set and track success metrics tied to business outcomes (speed to market, efficiency, ROI, revenue impact), ensuring every capability investment delivers measurable value.

• Serve as a strategic thought partner to senior leadership on where marketing capabilities must evolve to stay ahead of the industry.

Capability Incubation & Modernization

• Lead marketing capability incubation end‑to‑end from concept and incubation through execution, scaling, and transition into steady state ownership.

• Diagnose underperforming or fragile capabilities, identify root causes, and rearchitect solutions across talent, process, technology, and operating model.

• Design and implement agile ways of working, governance, rituals, and performance management.

• Partner cross‑functionally across Marketing, Technology, Data, and Operations to integrate tools, platforms, and workflows.

• Ensure disciplined transitions of capabilities from transformation to business ownership, with strong knowledge transfer, documentation, and enablement.

• Manage third‑party consultants and embedded partners against these efforts

Agency & Partner Enablement (Cross‑Capability)

• Own GEICO’s agency and partner operating model, defining clear roles, decision rights, and ways of working across internal teams and external partners.

• Establish modern engagement models optimized for outcomes, speed, and collaboration.

• Partner with capability and business owners to set and govern end‑to‑end workflows between internal teams and agencies (briefing, planning, execution, optimization, and measurement).

• Define and enforce standards for communication, cadence, governance forums, and escalation paths across agency and partner relationships.

• Lead RFIs/RFPs and onboarding for agencies and specialized partners, ensuring alignment to capability needs, cultural fit, and modern working practices.

• Drive disciplined knowledge sharing and documentation between agencies and internal teams to reduce dependency and increase transparency.

• Orchestrate thoughtful transitions as work moves between partners and internal teams, maintaining continuity of delivery and minimizing disruption.

• Serve as the primary point of integration between agencies, consultants, and internal capability owners, ensuring partners feel like a true extension of the GEICO marketing organization.

AI

• Partners closely with Marketing Technology and AI leaders to embed AI, automation, and advanced analytics as force multipliers within and across marketing capabilities.

• Champions AI and modern tools based on demonstrated business value, usability, and scalability

• Actively stays ahead of AI and marketing technology trends and translates them into practical opportunities for capability advancement.

Who You Are:

• Strong operator: Balances strategic thinking with hands‑on execution

• Influential leader: Builds alignment and momentum across internal teams, agencies, and partners through clarity, trust, and inspiration.

• Resilient and adaptable: Thrives in ambiguity, adjusts quickly, and keeps teams focused and moving through change.

• Curious and forward‑thinking: Continuously pushes the boundaries of what’s possible in modern marketing and capability building.

Qualifications:

• 10+ years of experience in agency, marketing consulting, or in‑house capability building within complex organizations.

• Proven track record leading modern marketing capabilities and large‑scale initiatives that improved performance, processes, and ways of working.

• Combines bold strategic vision with executional rigor—able to set direction and personally drive outcomes.

• Experience building, leading, and enabling high‑performing teams through periods of transformation.

• Strong background managing agency and consulting partners, with experience evolving operating models and supporting in‑housing transitions.

• Comfortable using AI and marketing technology to accelerate speed, quality, and decision‑making and excited by AI’s future potential.

• Brings a continuous‑learning mindset, staying ahead of industry trends and raising the bar for marketing excellence.

Annual Salary

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

The GEICO Pledge:

Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.