American Eagle Outfitters
Jobs
Director of Product Management - Site Performance, SEO & Generative AI Optimization
American Eagle Outfitters
Director of Product Management - Site Performance, SEO & Generative AI Optimization
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The Director of Product Management will lead strategy for site performance, SEO, and AI-driven search experiences, managing product lifecycles and cross-functional initiatives.
POSITION TITLE: Director of Product Management – Site Performance, SEO & Generative AI Optimization
POSITION SUMMARY:
American Eagle Outfitters is seeking a Director of Product Management – Site Performance, SEO & Generative AI Optimization to lead a critical product portfolio at the intersection of performance, discoverability, and emerging AI-driven search experiences.
This role supports the strategy and execution of how our digital channels perform, how they are discovered across traditional search engines, and how they surface within next-generation AI platforms (e.g., ChatGPT, Google Gemini, and other LLM-powered engines). The ultimate goal is simple and bold: ensure our sites are fast, visible, trusted, and surfaced wherever and however customers search.
RESPONSIBILITIES:
Product Strategy & Ownership
- Define and own the multi-year product strategy for site performance, SEO, GEO (Generative AI Engine Optimization) and AEO (Agentic Engine Optimization) across web and app experiences
- Own the end-to-end product lifecycle, balancing platform stability, performance optimization, and future-facing innovation
- Establish clear product roadmaps that connect technical investments to business outcomes such as traffic growth, visibility, engagement, and conversion
Site Performance & Technical Excellence
- Partner closely with Engineering to continuously improve site and app performance, including page load speed, rendering, responsiveness, and overall experience
- Set performance standards and KPIs, ensuring fast, reliable experiences at scale across global platforms
- Champion performance as a core product feature, not just a technical metric
SEO & Generative AI Optimization
- Lead product strategy for organic discoverability, ensuring our digital properties are architected to rank effectively across traditional search engines
- Partner with SEO teams to ensure technical foundations (site architecture, structured data, indexing, metadata) are optimized for scale
- Define and evolve GEO strategies to ensure AEO appears prominently within LLM-powered answer engines and generative search experiences
- Own key questions such as: Do we show up? Where are we visible? What is our share of voice? Can AI engines easily find, trust, and surface our content?
- Help shape the future of commerce and payments, including seamless in-app and on-site purchasing experiences that reduce friction and increase conversion
Cross-Functional Leadership & Influence
- Work cross-functionally with Engineering, Product, Marketing, PR, Finance, and external partners to align strategy and execution
- Partner with Marketing and PR to ensure content and brand presence are positioned to be referenced, cited, and surfaced by AI-driven platforms
- Influence without authority, aligning stakeholders around shared outcomes and trade-offs
- Mentor a high-performing product team, fostering a culture of innovation, accountability, and continuous learning
QUALIFICATIONS:
- 10+ years in Product Management, with 5+ years leading technical product portfolios
- Deep experience with site performance optimization, SEO, and modern web/app architectures
- Strong understanding of search ecosystems, including traditional SEO as well as emerging generative AI discovery models
- Proven ability to partner with Engineering on highly technical initiatives and translate complexity into business value
- Experience influencing and leading cross-functional teams without direct authority
- Data-driven mindset with a track record of delivering measurable impact
- Excellent executive communication skills; comfortable presenting strategy, trade-offs, and results to senior leadership
- Ability to thrive in a fast-paced, evolving environment where technology and customer behavior are rapidly changing
Pay/Benefits Information:
- Actual starting pay is determined by various factors, including but not limited to relevant experience and location.
- Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.
- Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click here.
- AEO may also provide discretionary bonuses and other incentives at its discretion.
Get to Know AEO
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer with a portfolio of beloved apparel brands including American Eagle, Aerie, OFFL/NE by Aerie, Todd Snyder and Unsubscribed.
Rooted in optimism, inclusivity and authenticity, AEO’s brands empower every customer to celebrate their unique personal style by offering casual, comfortable, timeless outfitting and high-quality products that are made to last. In addition to a robust e-commerce business, we operate stores in the United States, Canada and Mexico, with merchandise available in more than 30 countries through a global network of license partners.
At AEO, we believe in the power of our people and our brands. Our Better Together culture creates a mutual desire to succeed–inspiring our community to excel, while driving future growth for the business and associates. Through experience, exposure and education we empower associates to build their unique career journey.
Inclusion, Diversity, Equity and Access at AEO
We remain committed to building an inclusive culture that is welcoming and fosters a sense of belonging for everyone. Please see more about our initiatives here.
AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.
Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.
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