VP of Engineering (Remote)

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About us

Share Local Media, or SLM, is a rapidly growing startup reimagining the world of offline marketing for tech and e-commerce companies. We started as e-commerce marketers ourselves, and launched SLM with a goal of turning direct mail into a high performing, scalable channel for a digitally native client set. To do so, we’ve taken an inputs based-approach to the space, and re-engineered the channel from the ground up to make it easier to test, faster to execute, more measurable, and ultimately, more effective for e-commerce and tech clients of all types.

So what does SLM actually do? We’re a full-service direct mail agency, media program operator, and technology platform, serving some of your favorite e-commerce and tech brands (think Casper, Lyft, Grubhub, etc.). We live and breathe direct response marketing, and strive to delight clients with high performing campaigns built around fast, data-driven client service, and premium, unique branding.

What are we like at SLM? We’re passionate, humble, and kind. We value data-driven thinking, speed, persistence, creativity, and teamwork. We love helping clients grow and scale through a tactile medium that has long term brand value. And finally, we get excited about transforming an old-school channel into something new through data, product, technology, and a service-driven mentality.

Share our excitement? Great - we’d love to hear from you!

The role

Our Poplar platform enables clients to create, deploy, and manage direct mail campaigns similar to how a marketer would use a tool like MailChimp to run an email marketing campaign. The platform offers full 1-to-1 personalization and can interface with a client’s CRM or automated marketing platform to trigger mailings based on user behavior and segmentation.

As Vice President of Engineering, you will be responsible for leading the development of both the Poplar direct mail platform as well as the technology that powers all of Share Local Media’s engagement areas. Reporting to the CEO, you will have ownership of several strategic initiatives while leading a small, talented, engineering team, working closely with other leaders and stakeholders throughout the company. This is a unique opportunity to make a lasting and immediate impact.

You will be:

  • Leading and mentoring a highly effective team of passionate engineers fostering a high-performance culture.
  • Enabling a culture of creativity, collaboration, innovation, and excellence while continuously elevating the quality and caliber of our engineering organization.
  • Defining how technology and products will evolve ahead of business needs, and prioritize and deliver the critical changes to enable business growth.
  • Helping us evolve our technical infrastructure & operations with a focus on balancing innovation, performance, & security.
  • Sustaining and improving the process of knowledge sharing throughout the engineering team.

Our primary technologies are Ruby (on Rails) and React.js. We are using Postgres, Docker, Redis and running on AWS.

  • 8+ years of professional experience building software products.
  • Technical ability to guide your teams in technology architecture and technical design.
  • Experience in setting up the right mechanisms for scaling teams and products.
  • Strong experience with at least one common web application language such as Ruby, Python or NodeJS.
  • Strong familiarity with AWS (EC2, S3, RDS), database experience (Postgresql, Redshift, NoSQL), and knowledge of CS fundamentals.
  • Excellent communication and organizational skills.
  • Experience working within and building engineering teams in a startup environment is a plus.
What we offer
  • Base salary range for this position is $210,000 - $265,000 and is based upon experience and other factors.
  • Full-time remote role, and/or on-site in our NYC office
  • Ownership and growth opportunities
  • Flexible vacation policy
  • Robust benefits package
  • The opportunity to work with a group of passionate, humble, and kind team members

If you’re looking to be part of something new that is transforming an industry, this is the role for you. You will be empowered to think like an entrepreneur by coming up with new ideas, testing them, implementing them, and then scaling them quickly.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • TrelloManagement
    • ClubhouseManagement
    • WebflowCMS
    • CopperCRM
    • MailChimpEmail
    • SendGridEmail


While we are currently remote flexible due to COVID-19, our office is located in FiDi near most major subway lines, ferries, the WTC PATH Train, and several happy hour locations that the team tries to rotate through.

An Insider's view of Share Local Media

What are some social events your company does?

There is always something fun on the calendar to look forward to! Apart from our bi-weekly happy hours, we’ve gone bowling, wine tasting, to hot-pot, and to karaoke (on many occasions). We also love to celebrate big milestones whenever we can. The team is small and we’re all friends so it’s fun to hang outside of the office and try something new!


Marketing Manager

How does the company support your career growth?

SLM fosters career growth by providing employees with autonomy and ownership – while offering support as needed. At SLM, I’ve had the chance to own key relationships, solve pressing problems, and manage a growing team. Along the way, I’ve had guidance and back-up, enabling me to progress faster and be more confident in my abilities.



How do your team's ideas influence the company's direction?

SLM started in 2016 with one product; in 2020, we offer four product lines, with more on the way. Our success has been powered by a team-driven philosophy of client-focused improvement. All team members must think critically and creatively. How can we better serve client needs, increase speed, reduce friction, and generate better outcomes?



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