About the Company

CAMP is a Family Experience Company that helps answer the question “What should we do today?” through a unique combination of Retail & Media. Launched in December of 2018, CAMP operates six retail locations in New York, Texas and Connecticut and serves families everywhere via its digital platforms.

CAMP will open stores in NJ, Los Angeles, MA, and other major markets in the coming months. 

What is the Role?

To support CAMP’s strong growth trajectory we’re looking for an experienced customer acquisition professional to drive revenue growth through media strategy, planning and activation. The Director of Growth Marketing will report directly to the Chief Marketing Officer and will be charged with developing a high performing acquisition engine by identifying and scaling cost-effective customer acquisition campaigns across a range of digital and offline channels. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals.  You will also have the opportunity to help build a team to support audience development, customer lifecycle and marketing analytics functions.

What will you do at CAMP?

• Owning overall paid media strategy, agency management, partner negotiations and management of annual budget
• Analyzing campaign data to make recommendations to improve existing campaigns, forecast and develop new strategies that will inform future decisions
• Working closely with the Creative team on Paid Social, Display, and other marketing content, providing feedback and direction to make the most effective creative based on persona, messaging intent, and KPIs
• Owning the strategy and execution of a consumer testing plan across paid media that helps us better understand our consumer, including analyzing the data and preparing actionable insights
• Tracking, analyzing and reporting on key KPIs and insights to partners, cross-functional team members and executive teams
• Collaborating with teams spanning Content, Design, Brand, Product, Finance and Technology
• Managing a substantial marketing budget and optimize the mix accordingly to achieve company targets
• Representing Marketing in the development of the company’s data strategy and architecture
• Identifying new opportunities and emerging channels to help grow our business and brand

What will you bring to CAMP?

• 7-10 years of professional experience with real and consistent results in a performance marketing or highly commercial role. Start-up experience is a bonus but not a requirement
• Proven background in ecommerce and/or subscription business models who has experience building and presenting marketing business cases
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
• Tactical experience working with specific digital and offline channels preferred (Display, Social, Search, Mobile and Affiliate, Inserts, Direct Mail)
• Experience working across marketing, product and engineering teams
• A strategic mind and can derive insights, recommendations and action plans from qualitative market trends, consumer feedback and large data sets
• A natural leader who is comfortable working in an agile, fast-paced environment  
• Outstanding organizational skills, project management skills, and ability to multitask
• New York or Los Angeles preferred location
• You are authorized to work lawfully in the United States.
• If you are hired, we will require you to prove that you have received the COVID-19 vaccine or have a valid religious or medical reason (including pregnancy) not to be vaccinated

What you’ll love about us: 

We are committed to Diversity, Equity, and Inclusion

• We empower diverse voices because it is the only way to bring the best experiences to all the families that we aim to serve
• We are dedicated to creating an inclusive workplace culture that welcomes all perspectives, change, and open conversations
• We build social equity by providing our team with access, education, and career growth
• We highlight products, vendors, and our team that represents our customers' beautiful spectrum of diversity

We provide our team with best: 

We offer a variety of options that are designed to fit the needs of you and your family.

• Flexible Paid Time Off to use for vacation, personal days, well-being, or an illness 
• Stock Option grants in CAMP
• Medical, Dental and Vision Coverage including pharmacy benefits, virtual doctor visits, and more
• Parental leave that supports our team members and their families
• Gym Reimbursement
• Health Care Flexible Spending Account (FSA)
• Dependent Care Flexible Spending Account (FSA)
• Life & AD&D Insurance
• Long Term Disability
• Mass Transit & Commuter Parking Programs
• Benefits Concierge: a team of dedicated and experienced employee benefits advocates who are ready to help you and your family with questions
• Employee Assistance Program: offers support around Education, Legal and Financial Planning, Career Development, Lifestyle and Fitness Management, Mental Health, and Dependent Care
• 20% off fertility and family planning services
• 20% off all merchandise at CAMP stores and CAMP.com
• 401(k) Plan

Interested in joining the team?  

Submit your resume and cover letter. Address your cover letter to me, Chris letting me know why you want this job and why we should hire you!