Movable Ink
New York, NY
Hybrid

Associate Director, Client Strategy - Financial Services

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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

The Associate Director of Client Strategy will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for a select list of our most strategic accounts. A major focus of the role will be to own short term engagements with our most strategic clients, where the goal will be to solve C level problems with Movable Ink technology. This is an exciting opportunity to influence some of the world’s largest brands and most sophisticated marketers on innovative programs. 

Responsibilities:

  • Closely align themselves with the Movable Ink Client Experience teams on assigned accounts to understand the current state of their email and mobile programs and their program goals
  • Collaborate with the Client Experience and Solutions Architecture team to devise and sell in integrated strategies which map to client near-term revenue and performance goals - and support Movable Ink growth and churn prevention objectives
  • Devise and manage test plans to measure the incremental impact of the strategies
  • Develop and own close relationships to senior clients (VP and above)
  • Help lead Client Forums in partnership with sales and marketing - virtual strategic innovation events aimed at ideating applications for Movable Ink within clients’ marketing programs
  • Partner with PR & Marketing teams to establish yourself as a thought leader in the financial services vertical by authoring original research including articles, e-books and hosting/presenting at virtual industry events
  • Deliver internal training sessions and educational content on financial services marketing trends
  • Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
  • Act as a subject matter expert on all topics related to email marketing trends and best practices 

Qualifications

  • 7+ years digital industry experience at an ESP, Agency, Consultancy or Brand Side 
  • Experience with financial services digital marketing strategy
  • Ability to influence enterprise tech investments based on near term business cases
  • Analytical and able to identify quantifiable trends across campaign data, as well as develop testing plans
  • Experience navigating large public companies and the resourcefulness to overcome roadblocks and distractions to stay focused on successful delivery
  • Proven ability to project manage and leverage strong organizational skills
  • Excellent oral and written communication skills, comfortable creating and presenting presentations for senior leadership


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What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we’ve been named one of Inc. Magazine’s Best Workplaces (2022, 2021, 2020, and 2019) and Built In’s “Best Places to Work” (2023, 2022, 2021, and 2020).

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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