Director of Financial Content

| Greater NYC Area | Hybrid
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About Yieldstreet

Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Fine Art, Real Estate, Marine, Legal & Private Business Credit. We’re headquartered in New York City with offices in Miami, Boston, Brazil, Argentina, Malta and Greece.


Why Yieldstreet? 

Join a team of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages who are on a mission to make alternative investments more accessible. Our team is comprised of successful entrepreneurs with combined exits of over $1B. We get social with each other during happy hours, exercise classes and team off sites!


What’s in it for you:

Competitive compensation packages including equity Health, dental & vision coverage with FSA/HSA options 

Unlimited PTO 

401k Match 

Learning and Development stipend 

Wellness credit

Paid lunch once a week

Commuter benefit

Life insurance

Sabbatical


About the Role 

Yieldstreet is seeking a Director of Financial Content who will be responsible for developing an organization-wide content strategy that personifies Yieldstreet's vision, business strategy, and promise to members and prospects. The candidate will lead all thought leadership around markets, investing, alternatives and more and shape a newly formed narrative that promotes brand awareness, connected customer experience and enhances prospecting/lead generation opportunities across multiple platforms. The candidate is an experienced creative and passionate storyteller that can produce content that breaks through and drives growth. They also enjoy “thinking big” and are as comfortable prioritizing strategic initiatives as you are focusing on day-to-day operational details.


The ideal candidate will have a passion for Yieldstreet’s mission of helping investors Realize Their Next Level and a deep understanding of the space. You recognize the need for more people to access alternative investments and want to utilize your expertise to help investors understand the ins and outs of our platform and products. 

What you'll do:

  • Act as the thought leader for meaningful & engaging Market, trends and investing stories that connects members and prospects to investment opportunities
  • Develop and manage a content calendar that will highlight our investment offerings, create a consistent flow of communications to our members, and address each of our target audience personas
  • Develop an SEM/SEO strategy that aligns to and exhibits the brand positioning and accelerates traffic to the Yieldstreet website
  • Lead organic growth of Yieldstreet's audience via creative financial content
  • Partner with our design, product, investments, investor relations, and legal teams to further Yieldstreet’s voice and create engaging messages, articles, blog, and social media posts to nurture our community of investors
  • Conceptualize ideas and own the creation of assets, including white papers, articles, content series, interactive content, webinars, and blog posts
  • Drive all steps of writing/content projects from concept, approval and execution, all the way to the evaluation and measurement of each project’s success
  • Build and manage a team of freelancers, staff writers and analysts

What you’ll need:

  • 5-8 years experience in the Investing and/or Financial industry in a content creation role and a demonstrated track record as a writer/editor in the financial services environment
  • Strong verbal and written communication skills
  • A solid background in SEO
  • Affinity for producing high caliber work and the ability to hold others to the same standard of excellence
  • Strong conversational writing skills, with the ability to engage an audience
  • Working knowledge of investing and financial concepts
  • Proven skills in problem-solving, organization, attention to detail, and priority setting
  • Ability to thrive in a fast-paced startup environment

Bonus points for:

  • D2C marketing experience 
  • Knowledge of alternative investments

#LI-GG1

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • PlayFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • SnowflakeDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • FigmaDesign
    • PhotoshopDesign
    • ClickUpDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

We're located in a beautiful new office in Midtown with a balcony overlooking Park Avenue, close to Grand Central and most major subway lines. We are headquartered in NYC and also have offices in Miami, Boston, Greece, Malta and Brazil.

An Insider's view of Yieldstreet

What are some social events your company does?

My favorite part of Yieldstreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! Yieldstreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Senior Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at Yieldstreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Senior Director, Product Management

How do you make yourself accessible to the rest of the team?

I sit amongst the team, grab lunch with the team, go to happy hours with the team and that is why I feel like I'm always in the know with the challenges and successes of the team. Being accessible doesn't have to just be scheduled and I expect that my team will / can come to me at any time or any place to address whatever needs to be addressed.

Matt

Head of Credit Underwriting

What are Yieldstreet Perks + Benefits

Yieldstreet Benefits Overview

We offer an attractive market compensation and benefits package including a stock option plan, health, dental & vision benefits, life insurance, 401K match, unlimited paid vacation, wellness and educational stipend, sabbatical and paid holidays and that's before you even step in the office!

Culture
Partners with nonprofits
Yieldstreet has raised money for Robin Hood for COVID-19 relief and has also raised money for United Hatzalah through the Yieldstreet Foundation.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Summer Fridays!
Diversity
Mandated unconscious bias training
Diversity employee resource groups
Yieldstreet launched its first women-focused Employee Resource Group in 2020.
Hiring practices that promote diversity
Yieldstreet conducts inclusive and structured hiring processes that assess and evaluate all candidates equally, striving to hire the best and most diverse talent.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Yieldstreet employees can contribute up to $2750 annually to their FSA. Yieldstreet also contributes to your HSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of parental leave for the primary caretaker. Yieldstreet also provides 4 weeks of leave for the secondary caretaker.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Yieldstreet offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
Some meals provided
Employees get free lunch on Wednesday.
Company-sponsored happy hours
Happy hours are frequently hosted by individual teams and company-wide.
Fitness stipend
Yieldstreet pays for fitness classes that we attend together as a team.
Home-office stipend for remote employees
Each employee gets $300 for remote work supplies.
Onsite gym
Professional Development Benefits
Job training & conferences
Yieldstreet offers employees professional development opportunities like the ability to attend job related conferences and seminars, leadership training, and 1-1 coaching for managers.
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book.
Promote from within
Continuing education stipend
Yieldstreet offers learning and development stipend to all employees.
Online course subscriptions available
Customized development tracks
Paid industry certifications
We don't have a budget for industry certifications but we pay for those that are relevant.

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