Director of Financial Content
About Yieldstreet
Yieldstreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. Yieldstreet is giving unprecedented access to asset classes such as Fine Art, Real Estate, Marine, Legal & Private Business Credit. We’re headquartered in New York City with offices in Miami, Boston, Brazil, Argentina, Malta and Greece.
Why Yieldstreet?
Join a team of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages who are on a mission to make alternative investments more accessible. Our team is comprised of successful entrepreneurs with combined exits of over $1B. We get social with each other during happy hours, exercise classes and team off sites!
What’s in it for you:
Competitive compensation packages including equity Health, dental & vision coverage with FSA/HSA options
Unlimited PTO
401k Match
Learning and Development stipend
Wellness credit
Paid lunch once a week
Commuter benefit
Life insurance
Sabbatical
About the Role
Yieldstreet is seeking a Director of Financial Content who will be responsible for developing an organization-wide content strategy that personifies Yieldstreet's vision, business strategy, and promise to members and prospects. The candidate will lead all thought leadership around markets, investing, alternatives and more and shape a newly formed narrative that promotes brand awareness, connected customer experience and enhances prospecting/lead generation opportunities across multiple platforms. The candidate is an experienced creative and passionate storyteller that can produce content that breaks through and drives growth. They also enjoy “thinking big” and are as comfortable prioritizing strategic initiatives as you are focusing on day-to-day operational details.
The ideal candidate will have a passion for Yieldstreet’s mission of helping investors Realize Their Next Level and a deep understanding of the space. You recognize the need for more people to access alternative investments and want to utilize your expertise to help investors understand the ins and outs of our platform and products.
What you'll do:
- Act as the thought leader for meaningful & engaging Market, trends and investing stories that connects members and prospects to investment opportunities
- Develop and manage a content calendar that will highlight our investment offerings, create a consistent flow of communications to our members, and address each of our target audience personas
- Develop an SEM/SEO strategy that aligns to and exhibits the brand positioning and accelerates traffic to the Yieldstreet website
- Lead organic growth of Yieldstreet's audience via creative financial content
- Partner with our design, product, investments, investor relations, and legal teams to further Yieldstreet’s voice and create engaging messages, articles, blog, and social media posts to nurture our community of investors
- Conceptualize ideas and own the creation of assets, including white papers, articles, content series, interactive content, webinars, and blog posts
- Drive all steps of writing/content projects from concept, approval and execution, all the way to the evaluation and measurement of each project’s success
- Build and manage a team of freelancers, staff writers and analysts
What you’ll need:
- 5-8 years experience in the Investing and/or Financial industry in a content creation role and a demonstrated track record as a writer/editor in the financial services environment
- Strong verbal and written communication skills
- A solid background in SEO
- Affinity for producing high caliber work and the ability to hold others to the same standard of excellence
- Strong conversational writing skills, with the ability to engage an audience
- Working knowledge of investing and financial concepts
- Proven skills in problem-solving, organization, attention to detail, and priority setting
- Ability to thrive in a fast-paced startup environment
Bonus points for:
- D2C marketing experience
- Knowledge of alternative investments
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