Global Campaigns and Field Marketing Manager

| Remote
Employer Provided Salary: 100,000-130,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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As the Global Campaigns and Field Marketing Manager, you will drive regional and global campaigns and field marketing strategies that contribute to building pipeline and driving growth . This role is highly visible and cross-functional, sitting at the intersection of marketing and sales at Sisense. You will be reporting to the Director of Growth Marketing and will work in a fast-paced, agile and collaborative marketing environment. You'll partner closely with internal stakeholders across Sales including Account Development Representatives, Account Executives and Sales Engineers, while working lock-step with your marketing counterparts, creative teams, partners and external agencies to execute on the campaigns and field marketing programs.
As a Campaigns and Field Marketing Manager you will:
Drive strategy and execution for marketing campaigns

  • Align closely with the sales team globally to understand sales goals and build programs to deliver on pipeline
  • Develop global and regional field marketing programs to create 5x pipeline. Programs include ABM, webinars, content promotion, tradeshows, high-touch field events, social amplification and digital aircover
  • Deploy various marketing tactics to drive field awareness and generate demand - email sequences, webinars, social, digital
  • Involve partners in the pipeline generation campaigns and plan for joint partner marketing activities
  • Keep consistent communications with AEs, SEs and ADRs for lead hand-off as well as feedback loop about programs
  • Manage vendors to ensure the events and campaigns happen on time, within budget


Measure, analyze, and optimize campaign results

  • Use data and analytics to measure and improve the performance of demand generation efforts
  • Report on the success of demand generation campaigns, using metrics such as MQLs, first meetings, pipeline, and revenue
  • Know conversion rate optimization principles, continually improve landing pages, chatbot experience and ads
  • Understand each channels impact on revenue, what's driving success and what are the projected outcomes for the next quarters


Lead content efforts to support field campaigns

  • Collaborate with content and product marketing teams to create content for campaigns, events, webinars and other field programs
  • Work with content team to create copy for landing pages, ads and emails
  • Understand ICP pain points and popular topics to ideate content


Manage campaign backend set up

  • Work with SalesOps and MarOps on proper lead scoring and campaign set up in Marketo and SFDC
  • Track lead follow up progress so that no leads are sitting untouched
  • Create clear campaign briefs, manage timelines, track budget and keep the key stakeholders up-to-date about the progress or changes


Requirements:

  • B2B SaaS experience, startup culture mindset and strong understanding of growth marketing principles with a track record of driving customer acquisition and revenue growth.
  • A strong pulse on what good events and campaigns look like, and how to achieve it
  • Being creative. The capacity to think outside the box and create engaging campaigns that capture attention in a crowded market.
  • Ability to interpret data, derive insights, and make data-driven decisions to optimize campaign performance
  • 5-7 years in digital marketing, growth marketing, field/channel, demand generation, or events marketing experience
  • Proven track record of delivering pipeline updates to the sales team
  • Experience with Marketo / HubSpot, and SFDC
  • Organized, able to manage multiple projects in a fast-paced environment
  • Strong writing and verbal communication skills
  • Able to work with global teams and support global markets
  • Can-do-attitude: highly motivated, self-starter who can quickly adapt in a dynamic work environment
  • Willing to travel


For roles in the US, Applicants must be authorized to work in the US as we are unable to provide employer sponsorship at this time.
CO Posting: The base pay range for candidates located in Colorado is $100,000-$130,000 (/yr). The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to market location, internal equity, job-related knowledge, experience and training, education, skill sets, and other business and organizational needs. A bonus, equity, commissions, and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered. This position may be considered a promotional opportunity. The disclosed salary range represents an estimate of the base compensation for candidates who can or will be located in Colorado. This range may vary with respect to candidates whose primary work location is outside those jurisdictions
NYC and CA Posting: The base pay range for candidates located in New York City and California is $100,000- $130,000 (/yr). The salary of the finalist selected for this role will be based on a variety of factors, including but not limited to market location, internal equity, job-related knowledge, experience and training, education, skill sets, and other business and organizational needs.The disclosed salary range represents an estimate of the base compensation for candidates who can or will be located in New York City or California. This range may vary with respect to candidates whose primary work location is outside those jurisdictions.

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Technology we use

  • Engineering
  • Sales & Marketing
  • People Operations
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • D3JSLibraries
    • jQueryLibraries
    • HighchartsLibraries
    • LeafletLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • GraphQLFrameworks
    • apolloFrameworks
    • MobxFrameworks
    • RabbitMQFrameworks
    • Apache CordovaFrameworks
    • iOS SDKFrameworks
    • Android SDKFrameworks
    • IonicFrameworks
    • MongoDBDatabases
    • RocksDBDatabases
    • SeismicCMS
    • ConfluenceCMS
    • SalesforceCRM
    • MarketoLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • latticeProject Management

Location

1359 Broadway 4th Floor, New York, NY 10018

An Insider's view of Sisense

How would you describe the company’s work-life balance?

I've never had better work-life balance than I do here! We have a flexible hybrid work model that allows employees to take control of their own schedule. Sometimes I start my day late or schedule appointments around my meetings but then there are days I work until 8 or 9pm because I need to meet with Sisensers in APAC. I love the flexibility

Susanna

Global Diversity & Inclusion Manager

How has your career grown since starting at the company?

Coming from a smaller company, Sisense gave me the opportunity to work with a number of different tools and applications that I previously never had exposure to. My manager trusted me with projects that reached different areas of the business which allowed me to showcase what I’m truly capable of.

Dennis

Team Lead, IT Support

What is your vision for the company?

My vision for the company is to grow a diverse and professional community of builders who will moonshot their career and accelerate our growth. We strive to empower Sisensers to be their best selves and do their work!

Vicki

VP Culture & Communications

What kinds of technical challenges do you and your team face?

Delivering an effective BI solution requires data modelling, product customization, and our API to meet customer requirements. With quick access to dedicated R&D mission teams and loads of experience from colleagues, I know that everyone is committed to overcoming these technical hurdles, and this directly contributes to our customers' success.

Chad

Enterprise Business Intelligence Consultant

What are Sisense Perks + Benefits

Sisense Benefits Overview

Sisense Inc. offers a comprehensive benefits program to all eligible employees. Employees are eligible to enroll in the various plans on the date of hire, within 30 days of a qualified life event, or annually during the open enrollment period. We are confident that you will find this benefit package of great value to you and your family.

Medical, Dental and Vision plans, health savings account with employer contribution, flexible spending account employer paid long term and short term disability, employer paid Life Insurance and AD&D Insurance, additional Life and AD&D insurance options, 401K Plan w/ employer match, 10 Paid Holidays, unlimited PTO, first Friday after each end of quarter we “Come up for Air” (mandatory), Internal Meeting-Less Days, health advocacy, employee assistance program, generous employee referral program, free stocked kitchens, WellSense programs that include yoga, workout programs, etc to promote healthy/happy employees, discounted tickets (ticketsatwork), paid parental leave, pretax parking/commuter benefits (NYC), Paid Parking (AZ), Employee Experience Program that includes monthly/quarterly events like happy hours, employee outings, summer party, holiday party.

Culture
Volunteer in local community
Partners with nonprofits
We recently launched The Sisense Foundation that helps empower NGOs by providing them with our product for free! Color of Change, MyChoices Foundation and she codes; are a few examples.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance + Wellness
Flexible Spending Account (FSA)
Sisense's offers several Flexible Spending Accounts (FSA) through Wageworks. The programs are: Health Care FSA, Dependent Care FSA, and Commuter Benefits.
Disability insurance
Sisense's provides short-term and long-term disability.
Dental insurance
Sisense provides two options for Dental through Delta Dental: DHMO and a PPO.
Vision insurance
Sisense's Vision Service Plan is covered by VSP.
Health insurance
Sisense's health insurance plan is with Cigna and we offer three options, PPO, HSA - High, & HSA - Low.
Life insurance
Sisense offers employees who work 30 hours or more, basic Life Insurance and employees have the option to elect voluntary Term Life Insurance.
Wellness programs
Sisense's offers bi-weekly yoga classes and monthly mashups activities.
Team workouts
Mental health benefits
Sisense offers access to licensed professional counselors (health advocates).
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation + Time Off
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
We have Team Thursdays in our US offices that provide catered lunches.
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program.
Online course subscriptions available
Customized development tracks
Paid industry certifications

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