As Head of Marketing Analytics you’ll play a critical role in defining the strategic plans for ClassPass’s growth marketing organization, while also leading a talented team of analysts to develop deeper insights into ClassPass’s growth channels. You should expect to interact directly with ClassPass’s Marketing organization & company-wide leadership to inform the Growth plan, and will need to drive cross-channel & cross-functional alignment (i.e., across Product, Engineering, Pricing & Inventory, Customer Support, Partnerships) to ensure successful execution to it. Analytical rigor and attention to detail are critical for success, but you’ll also need to step-back and apply a broader strategic lens to the business to drive broader, sustainable impact.

Responsibilities

• Develop product & market specific growth plans in collaboration with Marketing, Product, and Finance; coordinate with company-wide Product roadmap planning processes
• Define growth metrics and develop tracking/reporting processes to improve visibility into performance and to enable deeper understanding of growth drivers
• Drive forecasting & modeling of overall ClassPass network growth, proactively alert Marketing & other company leadership on any growth hurdles or challenges
• Develop foundational analytics, dashboards, and reporting that enable decisions on the portfolio of growth channels and our overall growth operations
• Work closely with company leadership and cross-functional teams on critical topics or strategic initiatives that will shape the future of the company & its operations
• Manage, develop, coach, and hire a team of experienced analysts

Requirements

• 4+ years experience in management consulting, banking, PE, or VC
• 2+ years experience in an strategic planning or operations role at a tech company; experience with a rapidly scaling business a plus
• 4+ years experience managing & developing a team of experienced hires
• Practical business sense with the ability to translate between strategic business decisions and their operational implications
• Demonstrated experience & excellence in leading complex and cross-functional projects with multiple stakeholders
• Excellent communication skills with the ability to distill complex issues & detailed analysis into simple, structured frameworks with concrete action plans
• Comfort with ambiguity, uncertainty, and a rapidly evolving business landscape
• Functional expertise in Sales & Marketing in B2B and/or B2C companies; eCommerce and online marketing experience a plus
• Strong excel modeling experience; SQL and BI/data visualization tool experience a plus; prior marketing analytics experience a plus