Director Employer Brand Marketing at Prove (Formerly Payfone)

| Greater NYC Area
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About Prove 
Prove is the modern platform for continuous identity authentication and is used by over 1,000 enterprises and 500 financial institutions including 7 of the top 10 U.S. banks. Prove’s cloud solutions and mobile intelligence -driven APIs can be easily orchestrated to increase Approve Rates to over 90%, enabling companies to authenticate customer identities accurately, effortlessly, and privately, while mitigating fraud. Prove’s solutions are available in 195 countries. For the latest updates from Prove, follow us on LinkedIn
As we continue to scale our company, we are looking for people who know how to make an impact. We’re talking self-starting professionals who thrive in a fast-paced environment, process information quickly and make intelligent decisions. The work is challenging and requires not only smarts, but natural curiosity and tenacity. Teamwork is also important to us – we work together and play together.
Prove has big plans; we’re excited and optimistic about the future. If this sounds like a career for you – come check us out.
Position Summary
We are looking for a hands-on Employer Brand Marketing Director to develop and execute a global strategy for Prove that encompasses and leverages our core values and strategic vision. Prove is scaling rapidly and the Employer Brand Marketing Manager will lead our efforts to build Prove’s Brand globally, working with partners across the organization to tell the story of what it is like to work at Prove and ensuring it is consistently and meaningfully represented in all candidate touch points in order to strengthen our brand awareness, increase candidate reach, and position Prove as an Employer of Choice.
The Employer Brand Marketing Director will be a member of the Human Resources team and will work with HR colleagues including the Talent Acquisition team, as well as Executive and Marketing teams to develop and implement communications programs that connect, engage and retain employees. The ideal candidate will have a passion for helping others appreciate the special Prove culture and how they can thrive and build their careers here.

What You Are Accountable For

  • Develop and execute global employment branding strategy.
  • Develop and execute marketing campaigns to promote Prove as a great place to work that authentically communicates our unique culture.
  • Stay abreast of employment branding best practices and tools; implementing new ideas as appropriate for Prove.
  • Manage day-to-day planning and execution of brand and marketing efforts to support our employment branding initiatives.
  • Work closely with Talent Acquisition and organizational leaders to understand our needs and challenges in attracting talent. Develop targeted branding campaigns to address those challenges.
  • Leverage opportunities to engage employees in employment branding efforts.
  • Evaluate metrics, report on campaign results and determine ROI.
  • Collaborate with Marketing to produce engaging content to share via a variety of channels, including website and blog features, photos, videos, print collateral, and communication templates.
  • Program manage internal & external Employment Branding/Recruitment Marketing events.
  • Build and execute the social media strategy for recruitment and employee engagement. This includes identifying appropriate social media platforms, objectives, and content to build a best-in-class strategy. Create social posts and respond accordingly as well as measure success.
  • Adapt messaging as appropriate to resonate with the different cultures of employees globally.
  • Work closely with Talent Acquisition and Corporate Marketing to ensure the culture message that is promoted and shared internally is consistently and appropriately shared externally.
  • Promote, maintain and enhance our cultural values of humility, passion, inclusion and leadership.
  • Exhibit a strong passion for learning our products and markets through in-house and external training.

What We Require

  • Bachelor's degree in Marketing, Communications or a related field
  • 4 to 5 years’ experience required
  • > 3+ years marketing experience ideally with a tech start-up.
  • > + years’ experience in a high growth (70% YoY), startup environment
  • > Proven experience managing complex marketing operations processes i.e. Promotional material review, brand planning, market research.
  • Experience developing targeted marketing campaigns
  • Experience managing social media platforms including Facebook, LinkedIn, Glassdoor and Instagram
  • Ability to develop appropriate collateral materials to be used in branding campaigns
  • Excellent written, verbal and interpersonal communication skills
  • Ability to self-motivate and work independently
  • Must possess the ability to work collaboratively with a variety of stakeholders at all levels and across functions
  • Strategic thinking skills
  • Personal effectiveness/credibility
  • Ability to manage competing priorities in a fast-paced environment

·
This position description should not be considered the final description of the position. It should be assumed that we would, to some extent, structure responsibilities in accordance with the successful candidate’s capabilities and changing business conditions.
 
Prove is an equal opportunity employer committed to providing equal employment opportunity for all people regardless of race, color, religion, gender or sexual orientation, age, marital status, national origin, citizenship status, disability, veteran status or other personal characteristics.

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Technology we use

  • Engineering
  • Sales & Marketing
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • AsteriskLanguages
    • LuigiLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SpringFrameworks
    • AsteriskFrameworks
    • MySQLDatabases
    • Dynamo DBDatabases
    • SalesforceCRM

Location

Our teams are currently working remotely at the moment for both our Denver and New York locations.

An Insider's view of Prove (Formerly Payfone)

How does your team reward individual success?

When a team member does well, she/he is given even more responsibility and opportunities to demonstrate leadership. We also share success stories with the wider team over Slack and toast to wins in virtual happy hours.

Mitul

Director of Product Management

What does your typical day look like?

I am responsible for overseeing and coordinating the candidate experience concentrated particularly on the sales and business development departments. This includes making sure we make the candidate experience as seamless as possible by scheduling and being a vessel of unequivocal communication during their interviewing process.

Danellie

Talent Aquistion Coordinator

What are some things you learned at the company?

I've learned how to ask for help, take risks, and lead with confidence. Prove's culture has given me the space to be creative and able to chart my own path.

Ken

Product Marketing Manager

How do you empower your team to be more creative?

I conduct weekly one-on-ones with everyone on my team. I always ask about how we can be more effective as a team/organization. I want them to feel that they have a voice and input in how we can be efficient.

Michele

Vice President of Sales

What makes someone successful on your team?

Success in the Revenue organization starts with an insatiable pursuit of knowledge to truly understand our customer's specific goals and the obstacles to exceeding those goals. Our path to success is our customer’s success, if we don’t start with seeking an understanding of walking in their shoes, we’ve missed an opportunity to be a valued partner.

Kathleen

Chief Revenue Officer

What are Prove (Formerly Payfone) Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
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