Who we are

Rokt is expanding rapidly and globally – operating in 16 markets worldwide, with its headquarters in NYC, and a major R&D hub in Sydney. As the global leader in ecommerce technology, Rokt powers the Transaction Moment™ of best-in-class companies including Live Nation, Groupon, Staples, Lands' End, Fanatics, GoDaddy, Vistaprint, and HelloFresh. Our mission: To make ecommerce smarter, faster, and better.

With annual revenues of more than US$200M and a vibrant company culture, Rokt has been listed in ‘Great Places to Work’ in the US and Australia. Our award-winning culture is guided by our four core values: Smart with Humility, Customer Obsessed, Conquer New Frontiers, and Enjoy the Ride. These values help us attract, engage, and develop the right talent around the globe and ensure we have the right conditions to do our best work.

Keen to join a fast-growing company and a vibrant culture? Learn more at rokt.com.

Requirements

About the role

The mission of this role is to amplify our competitive advantage as a high-performing, inclusive and people-centric company across all employer brand marketing channels to attract and retain exceptional talent.

Outcomes and responsibilities

The Employer Brand Marketing Lead will articulate Rokt’s distinct value proposition as a desired destination for top talent by telling our story with an authentic and uniquely Rokt voice across a range of measurable marketing programs. They will own our employer brand marketing across all channels and will directly impact the quality of our active candidate pipelines and measurable employer brand sentiment.

They will:

• Co-design the talent brand strategy for Rokt in partnership with the Talent Acquisition and Marketing teams
• Create, maintain and drive internal engagement with material, speakers, and any other assets that tell our story
• Develop and execute campaigns that result in increased active applicant flow to open positions and increased responsiveness to recruiter/sourcer outreach.
• Track and analyze demand generation KPIs and full-funnel program and channel performance to ensure that learnings are consistently applied
• Drive communication of demand initiatives, roadmap, progress and performance to the TA and Marketing teams.
• Test/Measure ROI in all efforts to maximize effectiveness
• Assist in talent market expansion by partnering with local press, campaigns and activating channels for hiring
• Leverage our ATS (Workable) to segment and build campaigns for passive talent and create rich, authentic, and continuous content highlighting life at Rokt
• Manage all digital channels (Rokt Career Site, LinkedIn, Indeed, Glassdoor, etc), find new ones, and optimize the mix of our candidate sources

Capabilities & requirements

• 3+ years experience in recruitment marketing, performance marketing, or demand generation
• Develop and execute digital campaigns across marketing channels, including paid search, paid social advertising and content distribution, including managing relationships with external entities, like Google, LinkedIn and other ad networks
• Experience managing paid channels such as; Paid search, Paid Social & Paid Display
• Budget tracking for all acquisition channels and recommend new spend opportunities
• Experience with writing, editing and proofreading marketing campaigns
• Working in a hyper growth tech organization and building and leading towards scale
• Superb organizational skills with high attention to detail
• Ability to prioritize multiple projects and work in a fast-paced environment
• Exceptional computer skills – fluency in Google Suite and exposure to Hubspot, Guru, applicant tracking systems
• Positive, can-do attitude with a passion for Rokt and company culture

Benefits

• Force for Good. We actively invest in the growth of our people and strengthening of our communities. Our NY Office is 100% vaccinated to keep our employees and community safe and healthy. This includes all Rokt’stars, clients, contractors, vendors and suppliers who will be onsite at the Rokt New York Office.
• Work with the greatest talent in town. Our recruiting process is tough. We hold a high bar because we have a high performing, high-velocity culture - we only want the brightest and the best.
• Join a community. We believe the best things happen when we come together to solve complex problems and make meaningful connections with each other through interest groups, sports clubs, and social events.
• Accelerate your career. Develop through our global training events, ‘Level Up’ investment, online training courses, and our fantastic people leaders. Take your career to Rokt’speed - Grow your career in our rapidly growing company.
• Take a break. When you work hard, we know you also need to rest. We offer generous time off and parental leave policies, as well as mental health and wellness days for all employees. We also believe taking time off in sync with one another is important. As such, we shut down our offices every year in late December/early January for two weeks, partially sponsored by the company. We also offer a paid Rokt’star Sabbatical for employees who have been with us 3 years or more.
• Stay happy and healthy. Enjoy catered lunch 3 times a week and healthy snacks in the office. Plus join the gym on us! In the US, access generous retirement plans like a 4% dollar-for-dollar 401K matching plan and get fully funded premium health insurance for your whole family. And our NYC Office is dog friendly!
• Become a shareholder. All Rokt’stars have stock options. If we succeed, everyone enjoys the upside.
• See the world! Along with our global all-staff events in amazing locations (Phuket, Thailand in January 2020), we also offer generous relocation packages for those interested in moving to another Rokt office. We have cool offices in great cities - Tokyo, New York, Singapore, Sydney.
• We believe in equality. Rokt is an Equal Opportunity Employer and recognizes that a diverse workforce is crucial to our success as a business. We would love you to apply for one of our open roles - irrespective of socio-economic status or background, age, gender identity, race, religion, sexual orientation, color, pregnancy, carer/family responsibilities, national and social origin, political opinion, marital, veteran, or disability status.