Insights Analyst

| New York
The Dodo is the number one digital destination for animal content and a top five media publisher on Facebook. We are serious about data-driven insights as a means of optimizing content, and are looking for a dedicated Insights Analyst to join our team. In this role, you'll support the Director of Analytics in gathering data across The Dodo's various channels (social and website) and translating it into actionable takeaways.
Our ideal candidate is equal parts data-obsessed and creative-minded. We see crunching the numbers as only the first step; from there, we are looking for someone who can help extract relevant conclusions, identify key questions that merit further digging, and help our editorial teams understand and apply what the data is telling us.
Please note, applications without a link to creative work(s) or a cover letter will not be considered.
Responsibilities:
  • Maintain database for key metrics across video and written content, as well as cross-platform data
  • Send weekly and monthly performance reports to relevant teams
  • Support individuals and teams on ad hoc data pulls 
  • Record and help synthesize data from a/b testing working closely with the stakeholders on the Video and Distribution teams
  • Support platform managers in developing benchmarks for success, reporting on platform insights, and relaying data-backed suggestions for optimizing content
Qualifications: 
  • At least 2 years of relevant experience in a digital data-focused role, preferably at a media company or relevant industry
  • Strong analytical skills and an aptitude for social media analytics in particular; fluent in Excel
  • A passion for The Dodo brand and a strong curiosity about what drives trends on social & digital media
  • Ability to juggle multiple tasks and projects without missing a beat -- this role will involve a balance of ad hoc requests and regular deliverables
  • Strong verbal and written communication skills; proficient in Powerpoint / Keynote
  • Experience with Facebook Insights and other third-party data reporting tools are a plus 
  • Ability to think quick on your feet, work independently, and be resourceful when it comes to problem-solving
  • A team player -- you enjoy working in a multi-team environment! 

About the Dodo:

The Dodo is an NYC-based digital media start-up committed to creating entertaining, meaningful animal-related stories – we cover everything from viral videos and animal behavior to rescue stories and advocacy efforts. Our goal at The Dodo is to deliver the most emotionally and visually compelling, sharable animal stories and videos to the biggest number of readers possible to help make caring about animals a viral cause. We are looking for passionate, flexible people who are interested in growing a start-up that we hope will make the world a better place for animals.

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Location

568 Broadway, New York, NY 10012
568 Broadway, New York, NY 10012
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