Manager, Growth Marketing - Halfday

What You'll Do:

• Own paid growth. Plan and manage a multi-million-dollar performance budget across Meta, Google/YouTube, and other channels. Continuously refine creative, audiences, bidding, and funnel strategy to hit ROAS and payback targets.
• Lead attribution & incrementality. Make decisions grounded in data using MMM/modeled attribution and experiment design (geo tests, holdouts, post-purchase surveys). Translate signal into action; educate stakeholders on true channel value.
• Build non-paid engines. Drive organic growth via lifecycle, referral/loyalty, SEO, and content/UGC. Think beyond media buying to unlock step-change growth.
• Write GTM briefs. In partnership with Product Development, author crisp go-to-market plans for new launches (positioning, creative angles, landing pages, channel plans, and success metrics).
• Lead Amazon channel strategy. Manage our Amazon agency to goals (revenue, contribution margin, reviews/ratings, catalog health) and evolve Amazon’s role in the broader channel mix.
• Handle the “grab bag” of growth opportunities. Jump on asymmetric upsides and one-offs — e.g., corporate gifting platforms, Shopify Collective relationships, retail pop-ups, and other business development moments.
• Report, forecast, and align. Own the Halfday growth dashboard, forecasting, and weekly readouts. Communicate performance, insights, and tradeoffs clearly to leadership.
• Partner with retention team on customer journey and lifecycle management. Set strategy, calendars, segmentation, creative briefs, and testing for email/SMS to drive first-to-second purchase, repeat rate, and LTV.
• Partner with Digital Product on CRO & AOV. Prioritize experiments (checkout, PDPs, bundles/upsells, pricing and offers, UX friction), align on measurement, and drive a high-velocity testing roadmap.
• Collaborate on social & influencers. Partner with the social team to align organic content and creators with growth objectives; build programs that generate both revenue and brand equity.
• Amplify PR & partnerships. Work with the Director of PR & Partnerships to secure coverage and collaborations that translate to measurable traffic and sales.

What You'll Bring:

• 7+ years in DTC growth/performance marketing with proven ownership of $2M+ annual budgets and full-funnel strategy from first click to repeat.
• Deep hands-on expertise with Meta and Google/YouTube; working fluency with Amazon a bonus. Power user of Shopify to merchandise and build landing pages, configure offers/discounts/bundles, manage the growth app stack (Klaviyo, reviews, referrals), set up tracking (GA4/pixels), run storefront A/B tests, and partner with devs on theme/checkout extensibility to lift CVR & AOV.
• Strong attribution/incrementality toolkit (e.g., geo experiments, holdouts, MMM/modeled attribution, platform lift studies, post-purchase survey analysis) and the judgment to balance precision with speed.
• Analytical rigor: Excel/Sheets proficiency, GA4, Shopify analytics; comfort building dashboards and turning ambiguity into clear decisions.
• Strong creative instincts and brief-writing: you can translate positioning into thumb-stopping ads and high-converting pages.
• Cross-functional leadership: you’re collaborative with Product, Creative, Merchandising, and Engineering/Digital Product. You’re comfortable setting priorities and saying “no”.
• Bias to action and owner mindset. You’ll roll up your sleeves and also manage agencies/partners to outcomes.

Nice to have:

• Experience in travel/outdoor, bags/luggage, or adjacent categories.
• Success launching hero products and scaling evergreen SKUs.
• Experience with corporate/bulk programs and retail/marketplace distribution.

Tools you’ll likely use here:

• Shopify, GA4, ads managers (Meta/Google/TikTok/Amazon), WorkMagic, Klaviyo, Attentive, Looker, Google Work Suite, and more!