Manager, Brand Strategy & Loyalty

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
As a Manager of VIP Loyalty Marketing, you'll lead a team to drive strategy and execution of our high-impact VIP and loyalty marketing programs. You will develop integrated campaigns, steer customer engagement initiatives, and elevate the experience for our most valued players. Working cross-functionally with Analytics, Marketing, and Creative, you'll amplify customer loyalty, deepen brand affinity, and drive measurable business impact.
What You'll Do

• Develop and lead a holistic marketing strategy for DraftKings' High-Value Player and Loyalty programs, driving promotional, experiential, and retention-focused initiatives.
• Steer cross-functional go-to-market plans for major launches like Elite Rewards, Onyx Room events, and other high-profile brand moments.
• Collaborate with Brand, Creative, CRM, and Analytics teams to deliver standout marketing assets, landing pages, newsletters, blog content, and event campaigns.
• Define KPIs, analyze campaign performance, and uncover insights that refine future strategies.
• Build and maintain a comprehensive reporting structure to track impact, guide optimization, and clearly communicate results to leadership and stakeholders.
• Mentor and develop junior team members, nurturing a culture of strategic thinking, curiosity, and continuous improvement.

What You'll Bring

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
• At least 5 years of experience in brand marketing, integrated marketing strategy, CRM, loyalty, or related areas within consumer-focused industries such as technology, entertainment, or hospitality.
• Proven ability to develop and execute cross-functional marketing strategies that span multiple channels and business units.
• Experience leading, mentoring, and developing high-performing marketing teams, with a focus on collaboration and growth.
• Strong communication and collaboration skills with a track record of influencing stakeholders and partners at all levels.
• A strategic mindset with a passion for customer experience, loyalty, and data-driven decision-making that delivers impact.
• Experience leveraging customer insights and analytics to inform strategy, with proficiency in tools like SQL, Tableau, and Snowflake is a plus.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 108,000.00 USD - 135,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.