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The Marketing Coordinator supports the NY Marketing department by coordinating activities, assisting with content, managing timelines, and completing clerical tasks to ensure smooth operations.
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About Us:
National Business Capital is a leading B2B private lender specializing in delivering tailored financial solutions to businesses. Our success is built on trust, innovation, and an unwavering commitment to helping our clients thrive.
We are seeking a Marketing Coordinator to support general marketing initiatives such as project management, email, direct mail, event promotion and reporting for all business units (New Business Sales, Retention Sales, Partnerships). The candidate will contribute to marketing campaigns and support various projects to drive brand engagement. This role is suited for a detail-oriented marketing professional with strong technical and coordination skills, ready to engage in both specialized email marketing and general marketing initiatives.
- Utilize project management software to track progress, deadlines, update tasks, and ensure seamless communication amongst team members
- Support the marketing team in executing campaigns across multiple channels, including email, digital, print, social media, and events
- Set up, manage, test all email templates and journeys (newsletters, drip campaigns, one off emails, promotions, etc.)
- Analyze email metrics and implement improvements based on results
- Manage and coordinate content review process
- Responsible for sending and scheduling promotional SMS and text messages to support marketing initiatives, ensuring timely delivery and audience segmentation accuracy for all messaging campaigns
- Assist in the planning and coordination of trade shows by updating promotional materials and scheduling pre- and post-event communications
Qualifications:
- 3+ years of experience in a similar role supporting general marketing initiatives
- Experience working in Salesforce Marketing Cloud or other ESP
- Strong project management and communication skills
- Experience in digital marketing platforms and tools
- Ability to thrive in an agile work environment
Salary Range $60-70k/year
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
