Type: Full Time
Min. Experience: 3-5 years of relevant experience

Who we are:

We are Dataminr, the leading company that turns social media into real-time, actionable alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.

We are one of the most exciting companies to work for and have been referred to as the “super tool of journalists and hedge funds” while also receiving numerous accolades from professionals in both the corporate security area and public sector. We’ve been named to CNBC’s Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.

Headquartered in New York City and nearing 300 employees, Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in New York, please keep reading!

Who you are:

The Marketing Manager, Vertical & International Markets will be responsible for developing and implementing strategic marketing plans focused on driving brand awareness, lead generation, and customer retention for Dataminr’s Finance and News businesses.

Through an in-depth understanding of the target markets and a strong partnership with the Sales team, you’ll help to communicate the Dataminr value proposition to select audience segments. You will work with and support other members of the Vertical and International markets team to develop and execute programs that support a prospect’s path to purchase. You will drive tactics and content including whitepapers, collateral, case studies, emails, sales decks, and webcast programming to reach the right audience at the right time. You will measure the results, and support business growth in meaningful ways.

This role requires a highly organized, hard-working individual who thrives in a fast-paced environment where collaboration across teams is crucial to success. The ideal candidate has excellent communications skills and 3-5 years of B2B marketing experience in Financial Services, News and/or a SaaS organization. Experience with marketing automation, email marketing, lead generation and nurture, and analytics is a plus. This role reports to the Sr. Director of Marketing - Vertical & International Markets.

Responsibilities:

• Be comfortable and familiar with creating foundational marketing assets for Go-To-Market initiatives such as pitch decks, fact sheets, case studies, persona development, and competitor analysis
• Work to develop, test and optimize messages and campaigns across all channels (online, print, events)
• Design, build, measure and optimize lead generation and nurture programs
• Understand Sales objectives and Marketing plans, and develop supporting content marketing plan that includes deliverables and dates
• Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement; Partner with external agencies as appropriate
• Regularly produce reports on success of campaigns and programs across platforms
• Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs
• Create and deliver case studies for Sales
• Collaborate with Design for creation of tools and templates
• Partner with Product Marketing to support key release dates

Desired Skills & Experience:

• 3-5 years experience in marketing role
• Experience developing, executing, and measuring lead gen and nurture programs for B2B audiences
• Strong writing and editing skills
• Detail oriented and deadline-driven
• Agile, collaborative, positive attitude, and flexible
• Able to prioritize competing projects
• Not afraid to ask questions
• Experience working with CRM and marketing automation/email tools such as Salesforce and Pardot
• Knowledge of Adobe Creative Suite a plus

Our offering of competitive benefits and perks include:

• Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life
• Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses 
• 401(k) savings plan
• Generous leave
• Daily catered lunch
• A kitchen fully stocked with snacks and beverages 
• Discounted Gym Membership

…and this is just to name a few!

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

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