Overview

The marketing manager will oversee the development, execution and assessment of marketing strategies for VICE News, which includes the Emmy-winning news magazine series VICE on HBO, VICE News Tonight on HBO and the Peabody-winning website ViceNews.com. The marketing manager will work closely with the communications team and other members of VICE News to support the growth of the VICE News brand.

VICE News reporters are deployed around the world, producing dozens of stories each week from regions few other new organizations travel. We want more audiences to see and engage with these stories, and more audience to recognize and follow the correspondents bringing them to HBO and ViceNews.com.

Responsibilities 

• Create benchmarks and growth targets across all VICE News channels: linear, digital, social and beyond.
• Budget and allocate paid media across social and digital. Collaborate with HBO on their marketing spends for VICE on HBO and VICE News Tonight.
• Define and report on our audiences and how we can drive them across all of our offerings, i.e. how does our YouTube channel tie to our site, and how does our nightly show tie to our weekly show?
• Identify and develop partners for VICE News: traffic swaps, events and screenings, nonprofit organizations, etc.
• Work with VICE News social team so that audience development and traffic goals can support larger marketing initiatives.
• Work across all VICE Media channels for cross-platform promotional initiatives and opportunities.
• Develop and grow correspondents’ public profiles, from social verification to marketing opportunities with partners and beyond.
• Work with HBO on metrics and audience development goals across VICE News and HBO platforms.

The ideal candidate 

• The ideal candidate has five years of experience in a marketing or audience development function, as well as experience marketing news, or at minimum, a keen understanding of how the news business works.
• Experience building and executing 360 degree marketing plans: paid, earned, and social for product and brand.
• Has experience with paid marketing campaigns and audience targeting on Facebook.
• Is comfortable working across many teams, including production, editorial, communications, sales and international offices.
• Is comfortable working across many channels, including Facebook, Snapchat, Instagram, YouTube and search.
• Is comfortable working with analytics tools like Google Analytics, Chartbeat and Crowdtangle and using data to make strategic decisions. An understanding of analytics and the data