Marketing Operations Manager

Who We Are:

SmithRx is a rapidly growing, venture-backed Health-Tech company.  Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service.  With hundreds of thousands of members onboarded since 2016, SmithRx has a solution that is resonating with clients all across the country.

We pride ourselves for our mission-driven and collaborative culture that inspires our employees to do their best work. We believe that the U.S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. At our core, we are guided by our company values:

• Integrity: Our purpose guides our actions and gives us confidence in the path ahead. With unwavering honesty and dependability, we embrace the pressure of challenging the old and exemplify ethical leadership to create the new.
• Courage: We face continuous challenges with grit and resilience. We embrace the discomfort of the unknown by balancing autonomy with empathy, and ownership with vulnerability. We boldly challenge the status quo to keep moving forward—always.
• Together: The success of SmithRx reflects the strength of our partnerships and the commitment of our team. Our shared values bind us together and make us one. When one falls, we all fall; when one rises, we all rise.

Job Summary:

We are looking for a Marketing Operations Manager to help scale our marketing systems and processes to create better visibility into our core business metrics. This is an exciting opportunity to join an incredible marketing team at a company with demonstrated growth velocity.

The core objective of this role is to continue to optimize our marketing tech stack and processes around it. We are currently using Marketo as our core marketing automation platform connected to a Salesforce instance. You will work closely with our senior marketing operations manager as well as other colleagues in marketing, sales and business systems to optimize our pre and post event flows, lifecycle strategies, enhance lead and data quality, and consistent reporting.  

What you will do:

• Marketing technology 
  • Contributing to the selection and implementation of future marketing technologies by helping to define use cases and necessary integrations (particularly with Salesforce) 
  • Implementing and maintain processes and usage of martech stack 
  • Becoming an expert in all aspects of the MAP and ensuring the marketing org is using it to maximum advantage 
    
• Event and Lead Process Management and Efficiency 
  • Continuing to build and maintain the logic that ensures leads, contacts and accounts are getting to the right sales reps at the right time
  • Bringing in new systems to ensure complete datasets to help route leads and companies to the correct campaigns 
  • Owning the end-to-end process for lead ingestion, specifically managing the cleaning and uploading of high-volume lead lists from industry events and webinars
• Campaign Optimization and Support 
  • Supporting the marketing team in running campaigns and automation programs  
  • Measuring and reporting on impact, identifying areas for improvement  
  • Being a strategic partner to all stakeholders including peers across the sales and marketing 
  • Consistently improving SmithRx's processes and playbooks

What you will bring to SmithRx:

• B2B Tech marketing experience with 3-5 years of admin experience with Marketo, Salesforce, and other software tools 
• Curiosity 
• Adaptability to succeed in a fast-moving, fluid environment as one of the first marketing team members at SmithRx 
• Strong analytical skills, able to draw insights and intelligence from marketing data. 
• Ability to understand, assess, and implement lead nurturing, segmentation, personalisation, and other lead/customer management practices. 
• A good understanding of database structure, data hygiene, analytics, and attribution. 
• Detailed oriented 
• Proactively mention your feelings about pepperoni pizza in your interview 
• Ability to manage multiple projects at the same time in a fast-paced environment. 
• Excellent project management and documentation skills 
• Technically capable, excellent communicator, and bias for action to improve processes. 
• San Francisco Bay Area candidates preferred. 

What SmithRx Offers You: 

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits 
• 401(k) Retirement Savings Program 
• Short-term and long-term disability
• Discretionary Paid Time Off 
• Paid Company Holidays
• Wellness Benefits
• Commuter Benefits 
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities