Outbrain is DISCOVERY...it's the value of bringing audiences and content together. We delight readers, create revenue, drive engagement and breed consumer insight, bringing premium publishers and marketers of all sizes into the world’s most vibrant content marketplace. Our mission is to help people discover content that they can trust to be interesting, relevant and timely for them. We were first in creating content discovery and we are first in markets across the world. We reach more than a half billion people globally each month. Learn more at outbrain.com

We are looking for a Marketing Operations Specialist who will play a pivotal role in helping to grow Outbrain’s Mid-Market Publisher business (aka Engage). This is a great opportunity to build a new function within Outbrain, with a big impact on our business.

You will work cross-functionally with Business Development, Product Marketing and Publisher Management leads to drive and execute the development, planning, and automation of effective marketing and communication campaigns targeted to new and existing business. You will design and manage an effective lead generation, conversion management, and account communication platform. Once set up, you will continue to work with these various teams to make data-driven decisions to improve KPIs along the entire sales funnel.

Throughout the process, you will partner with various internal teams, including a Salesforce Specialist and Website developer, to configure and automate various stages in the customer lifecycle including lead sourcing, review, onboarding, optimization, and reporting.

Your Responsibilities:

• Design and manage the development of lead generation (e.g inbound leads via website and outbound leads via email marketing) system with scheduled/rules-triggered deployments.
• Configure automated technical solutions to vet and review inbound leads for quality assurance.
• Understand, manage and optimize the building and maintenance of account and lead lists.
• Manage leads through conversion funnel, reporting into Salesforce along each stage of completion or movement.
• Facilitate automated or manual distribution of email marketing campaigns to new and/or existing accounts. Including, creating campaigns and managing communication calendars for each stage of the pipeline.
• Work with Business Intelligence and Client teams to create support-related communications (via email, FAQ, etc.) for existing accounts.
• Develop a monthly metrics-driven market dashboard that pulls data from across the organization to report ROI-driven marketing results across activity to show what’s working and what’s not.
• Investigate, share, and help to implement new trends in marketing, automation, and strategic best practices.
• Regularly test marketing tactics to enhance performance with client acquisition and retention.
• Develop client messaging based on pipeline status and segmentation.
• Identify opportunities for business optimizations at-scale and manage projects through development and testing process.

What you'll need to be successful:

• You have 3-4 years experience in a marketing or sales operations role.
• You have proven experience in designing Marketing Automation processes as well as Email Marketing Campaigns.
• You have experience with Salesforce and related email marketing platforms.
• You have strong organizational skills.
• Strong communication skills - ability to communicate effectively across teams.
• You are a Self-starter - able to work independently and in a team environment.
• Experience in Digital Advertising is a big advantage. 
• BA or BS required.