Account Based Marketing Manager

| Greater NYC Area

At some companies you can feel the momentum building. People are engaged, they're approaching their work with energy, enthusiasm and resilience. Being part of the organization becomes part of your own identity.

At others, it feels impossible to get everyone pulling in the same direction. People lose sight of the company's purpose, they start looking out only for themselves – or elsewhere for new opportunities.

We started Peakon to help companies around the world build better workplaces. Where employees know they're listened to, managers learn from their own decisions and develop as leaders, and entire organizations see a step-change in what they can achieve.

Trust and transparency guide everything we do. At Peakon you’ll find a transparent salary model, unlimited vacation, minimal hierarchy, and maximum freedom to develop and execute your own ideas. Our style of collaboration is based on honesty and friendship, and we always love making new friends…

About Us

We are looking for an Account Based Marketing Manager that will own all offline ABM activity across the sales and marketing funnel.

Acting as a force multiplier for both sales and marketing, the ABM Manager will identify opportunities and execute campaigns across top of funnel (key account demand generation) and middle of funnel (pipeline velocity and win rates).

The main goals of the ABM Manager will be supporting sales to generate opportunities in key accounts, maximise engagement in our current opportunities, and increase pipeline velocity. The ABM Manager will work as part of the larger Marketing function, and will support across the board all marketing efforts with regards to sales enablement.

Core responsibilities of this job will include:

  • Ownership of the day-to-day Account Based Marketing campaigns. Planning and execution of ABM campaigns working with relevant stakeholders as necessary.
  • Act as a go-to for the sales teams for campaigns such as events, assisting marketing team members in commercial & analytical aspects, ensuring everything we do is data driven and trackable.
  • Translate all marketing collateral (such as blog posts, event invites, product updates), into an immediately usable format for Sales Representatives. Identify gaps in sales enablement and feedback to marketing team.
  • Actively seek and identify opportunities for improvement throughout the sales funnel, working towards improving metrics such as CAC, Time to close, LTV and AOV.
  • Ad-hoc analysis/administration as required to support the wider team.

Requirements

  • 4+ Years of Enterprise SaaS Marketing experience
  • Strong commercial understanding of SaaS business model, sales funnel, and what drives growth
  • Strong understand of both Demand Generation and Sales Enablement in Enterprise SaaS
  • Data driven mindset
  • Excellent communication skills, able to manage multiple stakeholders
  • Previous Sales experience is a bonus.

Benefits

- Unlimited Vacation Policy

- 401k w/ Match

- Equity Program for all Employees

- Flexible work and travel policy

- Company wide trips

- Catered lunches once a week

Read Full Job Description

Location

Our NYC office is steps from Union Square Park, which means an easy commute (4/5/6/L/N/Q/R/W) and a year round farmers market right out front.

An Insider's view of Peakon

How do you collaborate with other teams in the company?

As a truly global company, cross-functional (and transatlanic) collaboration is essential on a daily basis—whether that’s working with a US-based AD to strategize an account expansion or setting up a customer feedback call with our Copenhagen-based Product team.

Gabe

Enterprise Customer Success Manager

How does your team reward individual success?

Working in Sales at Peakon, one of the best feelings is being able to hit gong in the office when a deal closes. We recognize individual successes in any team at Peakon, though, by sharing them through Slack. Its always really rewarding to see colleagues from around the world celebrating your success as well.

Tony

Senior Account Executive

What are Peakon Perks + Benefits

Peakon Benefits Overview

We’re a team driven by the belief that we can radically change the world of work. We believe – and hear from our customers every day – that when an organization understands itself better it can create more fulfilling jobs, and grow in ways never before imagined. We’re in the business of creating great places to work, so it should be no surprise that this is our highest priority at Peakon.

Culture
Partners with Nonprofits
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
We encourage people to arrange their days around their lives, not just their work.
Remote Work Program
While there is no specific program in place, Peakon's flexible remote work policy allows employees to do their best work, wherever that may be (including offices in London, Berlin, and Copenhagen)
Vacation & Time Off Benefits
Unlimited Vacation Policy
We trust you to best manage your time and believe that you know when you need a break. On top of this, we even close between Christmas and New Years!
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
It's important for our entire, worldwide team to come together at least once a year. Barcelona, Lisbon, and Amsterdam are some of the cities we have visited as a whole company to date. Where to next?
Stocked Kitchen
Some Meals Provided
While we try to eat together on a daily basis, every Wednesday, the NYC team sits down for lunch together for Feed Me Wednesday--a highlight of the week.
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
Promote from within
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