Acquisition Associate, Paid Social/Programmatic Marketing
Who We Are
The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. Backed by the early investors of Warby Parker, Dollar Shave Club, and Sweetgreen, we've raised over $100M in funding and seek to build a company as healthy as the dogs we feed.
Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogsWhere You'll Come In
The Acquisition Associate, Paid Social/Programmatic Marketing will be responsible for supporting the Acquisition Manager in owning and scaling TFD’s programmatic channels (across social, display, and native). This person will be responsible for campaign/ad building, vendor management, performance analysis, and driving new customer growth and retention. A successful Acquisition Associate, Paid Social/Programmatic Marketing will have strong data-based decision making skills that they can combine with their channel expertise. You’ll collaborate with teams across the business (especially Brand, Creative, and Engineering) to strategize innovative ways to scale and test on our existing platforms, while also vetting and researching new paid channel opportunities. Upon your start, you will be expected to assist with campaign creation and performance analysis for knowledge sharing. You’ll also be expected to work closely with our current platform reps in strategizing ways to efficiently scale our smaller channels.
How You'll Make An Impact
- Lead and manage end-to-end paid social campaign set up and daily optimizations
- Partner with teams across the business to ensure timely launches of new campaigns and brand alignment
- Use your analytical skills to deep dive into daily, weekly, and monthly performance and provide reports/analysis for cross functional knowledge sharing
- Manage relationships with channel reps and set them up for success, including check ins, supplying them with proper assets, and keeping them up to date on new launches and campaigns
- Assist with budget pacing and higher level strategy across channels
- Create creative briefs to present to the brand + creative team to ensure a regular cadence of asset testing across channels
We're Excited About You Because
- You have 2+ years of direct digital marketing experience (subscription or DTC experience a big plus)
- You have paid social and/or display/native performance marketing experience, either client-side or at a digital agency (experience with Facebook Ads Manager strongly preferred)
- You are proficient in Microsoft Excel and have experience with either Google Analytics or Looker
- You have experience running A/B tests
- You have a strong analytical mentality and problem-solving skills
- You have a deep understanding of marketing KPIs (CPA, CVR, CTR, etc)
- You enjoy autonomy to test new and innovative ideas to help scale our programmatic channels
- You have a passion for performance marketing, staying on top of the changing ecosystem including advertising channels, technologies, and new creative formats
- You have a collaborative attitude and the ability to thrive in a team environment
A Few of Our Best Benefits
- Brand new dog-friendly office in Greenwich Village (upon a safe return-to-office!)
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Competitive 401k plan with company match
- 12 week paid parental leave
- Flexible PTO and (when in office) WFH policy
- Discounted fresh food for your pup
- Your pet interrupting video calls (and in person-meetings) is now a feature, not a bug