Acquisition Manager, Paid Social & Native

| Greater NYC Area | Hybrid
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. 

#mustlovedogs

Where You'll Come In 

The Farmer’s Dog is looking for a strategic Acquisition Manager to join our acquisition team. In this role, your mandate will be to increase our customer base efficiently by leading planning, strategy, experimentation and execution across key digital channels, namely paid social and native, with opportunity for additional channels as well. You’ll work closely with teams across the business to understand the efficacy of our tests and work daily to implement a world-class paid social program that fuels customer growth while clearly cementing The Farmer’s Dog as an authoritative resource for pet health & wellness information. 

This role requires someone motivated to set and exceed aggressive key results through an approach that is at once highly analytical and focused on story-telling. You should be obsessed both with deeply understanding Facebook’s algorithm in search of an edge over other participants in the auction and with deeply understanding our customer’s behaviors and needs. You have a history of empowering your creative team to design winning creative messages for different moments in the customer journey and you’ve innovated ways to leverage Facebook’s pixel to accomplish this in the past.

How You'll Make an Impact

  • Execute a strategy that scales what we are doing today by 3X+ while maintaining or improving efficiency
  • Create an effective cross-channel attribution model that shows the predicts the impact of each of their channels on our overall mix
  • Fully manage our paid social & native channels and effectively hit targets each month
  • Research, negotiate, and onboard partners and software to improve overall program performance
  • Collaborate with the in-house design team to design and implement world-class creative, compelling landing pages, and personalized user flows
  • Collaborate with the retention team to ensure payback periods are managed and optimized

We're Excited About You Because

  • 4+ years experience managing performance marketing campaigns for direct to consumer brands, subscription business models are a plus
  • Experience managing multi-million dollar budgets across major paid social channels
  • Excellent analytical skills and a whiz in Excel with SQL experience; Python a plus
  • You approach everything with a testing mindset - you know how to run an effective A/B test, the value of incrementality, and the impact of any experiment you run
  • Challenges excite you - you enjoy finding solutions and thinking at both the strategic and tactical level
  • You are a phenomenal communicator and strong in data viz - you always translate jargon and tables into digestible information because you know that empowering your team makes you more effective
  • You’re passionate about improving the pet industry and prefer dogs to other species.
  •  (#mustlovedogs)

Benefits

  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Strict daily belly rub quota
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • GCPDatabases

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Culture and Values Manager

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Employee Experience and DE&I

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Director of Retention & Lifecycle

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Chief Culture and Values Officer

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
401(k) with competitive company match
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong breakfast and snack game

Culture
Partners with nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks

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