Acquisition Manager, Paid Social at SmartAsset

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About Us:

SmartAsset is a leading online destination for financial advice that powers SmartAdvisor, the largest marketplace connecting consumers to financial advisors and financial products. Reaching more than 100 million people each month through its educational content and personalized calculators and tools, SmartAsset’s mission is to help people make smart financial decisions. Ranked on the Inc. 5000 list of fastest-growing private companies in 2021, 

SmartAsset recently closed a $110 million Series D round, valuing the company at over $1 billion. SmartAsset was also named to Y Combinator’s list of Top 100 Companies of all time, 2021 Best Financial Planning Technology Company in New York by Wealth & Finance International, and Forbes’ list of America’s Best Startup Employers in 2020.

About You:

SmartAsset is looking for a numbers-driven Acquisition Manager of Paid Social to manage direct response, lead generation marketing initiatives across Facebook and Twitter ads. This person is first and foremost a performance marketer, with expertise in Facebook and Twitter Advertising. Much of your time will be spent supporting the team in planning, reporting, optimizing, testing and forecasting of campaigns based on performance metrics such as CVR, CPA and ROI.

The right candidate has a sharp, quantitative mind, obsessed with achieving profitability and scale. You have an affinity for behavioral psychology and operate a disciplined, quantitative testing regime. You spend your time brainstorming new marketing angles, on-page optimizations, ad copy and split tests. You’re an expert at Excel and data analysis. 

You'll bring expertise in managing large digital budgets to hit profitability targets, preferably with a background in lead generation. A successful candidate should be a direct-response marketing expert, highly analytical, and committed to making data-driven decisions. The performance of every marketing dollar we spend is tracked and measured and you should have a successful record of scaling businesses accordingly. This position reports to the Senior Director of Performance Marketing.

Responsibilities:

  • Oversee strategy and execution of ROI-positive lead generation campaigns that inspire consumers to engage with financial products and services online
  • Manage a team responsible for Paid Social channels, Influencer marketing and test campaigns, working to optimize existing media buys and scouting new opportunities to find incremental scale
  • Work with internal and external media partners to optimize social campaigns, increase efficiency and scale through iterative testing
  • Lead new tests and experimentation across ad platforms, bid & audience strategies, ad formats, creative and landing pages
  • Continuously uncover new opportunities and test into them, gauging lead quality and increasing investment accordingly

Required Skills and Experience:

  • 3+ years of paid social experience
  • 1+ years managing a team of social media specialists
  • Hands on experience with both Facebook/IG and Twitter ad platforms, as well as a working knowledge of click/ user behavior and its correlation to marketing funnels. Experience with TikTok a plus
  • Firm understanding of key digital marketing concepts such as CPM, CPC,CTR, CVR, CPA, ROAS and how they are impacted by campaign adjustments, optimizations, and external factors
  • Strong quantitative background. Highly proficient with Excel and in data analysis
  • Technically adept with a pulse on trends and innovations within Social Ad Platforms
  • Ability to synthesize information about disparate ad sources and find winning approaches to new media buys
  • Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership

Perks:

  • Virtual happy hours and team social activities
  • Generous benefits package with cost of some medical and dental plans covered at 100%
  • 401(k) plan with match that immediately vests
  • Professional education reimbursement program
  • Paid parental leave
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • jQueryLibraries
    • ReactLibraries
    • DjangoFrameworks
    • PostgreSQLDatabases

Location

632 Broadway , New York, NY 10012

An Insider's view of SmartAsset

What are some social events your company does?

We have a happy hour in the office every Friday at 4, which is such a nice way to end each week a little early and hang out with your colleagues. We also get to do awesome team events each quarter if we hit our goals. My team has done things like ax throwing, pasta making classes, fancy dinners, and go-karting!

Amanda

Director of Paid Acquisition

What projects are you most excited about?

SmartAsset's focus on their users opens opportunities for developers, product managers and stakeholders to collaborate for the most seamless user experience. The tech team is always implementing the most up to date technologies for the project ranging from telephony, state machines, front and back end frameworks, etc.

Brett

Software Engineer

What makes someone successful on your team?

True to one of our core Smart Values of being data driven, everyone on the team must know their data inside and out. Each individual on the team uses data to not only tell a story of what is happening, but also to gain insights into new possibilities. Some of the biggest opportunities the team pursues are the result of being data driven.

Mihir

Vice President of Business Development

How do you make yourself accessible to the rest of the team?

We have a real "roll up a chair and chat" kind of culture, whether it is problem solving or just checking in. I sit in a very visible spot in the office with a small stool next to my desk for impromptu chats and catch ups.

Suzanne

SVP Sales

How do you collaborate with other teams in the company?

One of SmartAsset’s core values is that we collaborate and you can really see it in play every day at the office. For every project, we work cross-functionally to determine our path forward. We know that by working together, we can build the best products for our users.

Laura

Product Manager

What are SmartAsset Perks + Benefits

SmartAsset Benefits Overview

SmartAsset offers a wide variety of programs and services and is committed to helping our employees in and out of the office. SmartAsset offers a 401(k) match that immediately vests as well as a wide variety of medical and dental benefits (some plans that are 100% costs are covered) and supplemental insurance through its partnership with TriNet. SmartAsset also offers Education Reimbursement, Employee Candidate Referral Bonus, 12 paid holidays per year as well as paid time off. In the new work environment of 2020, working from home has become the new normal and to make all employees have a comfortable and reliable workspace, SmartAsset offers work from home stipend. Our company culture is important to us and we continue to grow together in an environment that is inclusive, diverse and collaborative. This includes Friday Tastings, SmartStart (a mentorship program that partners with a NYC high school to teach students financial literacy), SmartAlliance (an employee group that celebrates allyship for marginalized groups, the LGBTQ community, and overall is dedicated to racial/social justice and equality), our dedicated Diversity, Equity, and Inclusion team (a diverse representation of employees across the organization that raise awareness, promote, and work to implement diversity and inclusion initiatives in the workplace), SmartValues Champions (a group of employes with representation from all departments that defined and implemented the company’s core values), and Women Who Startup, (an internal women’s networking group dedicated to empowering women and gender minorities to support one another both personally and professionally within the SmartAsset community). SmartAsset continues to give back to the community, even after transitioning to a remote environment. The company finds ways to partake in charitable endeavors throughout the year, by organizing virtual charity events and initiatives related to COVID-19, Breast Cancer Awareness month, and other philanthropic or humanitarian causes. There are also a variety of cultural offerings such as book club, meditation sessions, virtual coffee calls, and SmartGames (offering games, contests, and wellness tips for all employees).

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Recreational Clubs
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Lunch and learns
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