Acquisition Marketing Analyst

| Greater NYC Area
YieldStreet is disrupting the trillion-dollar lending and investment industry. We recently raised $178m in financing from world-class venture capitalists to help us scale. Our investor demand is soaring, and our team is expected to double in size this year. Do you have what it takes to join a booming startup that is changing the investment industry?

About YieldStreet

YieldStreet is building the largest global digital wealth management platform to change the way wealth is created. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market to generate passive income. YieldStreet is giving unprecedented access to asset classes such as Real Estate, Marine, Legal, Art & Commercial. We’re headquartered in New York City with offices in Brazil, Argentina, Malta and Greece. 

We believe top notch technology and data can help us build the world’s most robust alternative investment platform and create financial independence for all. Join us! 

About the Role

YieldStreet is looking for an Acquisition Marketing Analyst to help scale customer acquisition. As an Acquisition Marketing Analyst you will love marketing, psychology, testing, and turning data analysis into actionable insights and adjustments. You will be responsible for hitting company acquisition goals through creating, managing, and executing highly targeted digital media campaigns across multiple ad platforms and ad types. If you are a creative professional able to think outside the box and take initiative to solve problems, while constantly searching for ideas to improve performance, apply below.

What you will do

  • Actively manage, test, and optimize ad platforms, campaigns, spend/budgets, bids, targeting methods, ad types, ad copy, ad images/videos, landing pages, and settings
  • Identify and develop strategies and tactics to reduce paid traffic acquisition costs while scaling volume
  • Pull, monitor, and analyze data to optimize ads and campaigns, identify trends, and drive business growth
  • Partner with our Digital Marketing Manager to work on a variety of advertising formats including: Paid search, social, display, native, video, etc
  • Brainstorming concepts, writing ad copy, writing articles, and identifying images and videos to use for performance marketing
  • Manage ad platforms such as: Facebook, Instagram, Google AdWords, Taboola, Outbrain, Quora, Yahoo/Verizon media, Bing ads, etc
  • Manage and interact with third party reps and vendors

Requirements

  • Bachelor’s Degree in Marketing, Psychology or Communications 
  • 2-4 years experience with Paid Traffic or Social Media Marketing 
  • Demonstrated track record of performance marketing in financial industries or to high net worth individuals
  • Digital marketing certifications a plus
  • Strong Microsoft Excel and office experience
  • SEO Experience a plus
  • Optimizely or Conversion Rate Optimization experience a plus
  • Mobile App Marketing experience a plus
  • Copywriting experience a plus

What Makes You Successful

Own and Execute: 
  • Gets things done, with both a short and long-term view in mind
  • Be able to thrive in a fast-paced, agile environment with exceptional organizational skills and the ability to re-prioritize on a consistent basis
  • Exemplary planning and organizational skills, along with a high attention to detail
Decide with Data:
  • Be pragmatic and outcome-oriented, leveraging data to make decisions
  • Detect new or missed opportunities that will help YieldStreet grow and improve regularly
  • Be able to package data so it can be easily digested, analyzed and reacted to
Be Passionate:
  • Bring a focus of YieldStreet’s vision to your day to day tasks
  • Bet on your strengths; allow these skills to be absorbed by leaders on your team to make an impact
  • Be known for authenticity, honesty, and integrity
Stay Curious:
  • Never take no for an answer, be able to dissect an issue and come up with creative solutions 
  • Ask questions. At YieldStreet we believe that progress stops when you stop asking questions
  • Focus on team collaboration and communication

Benefits

We offer an attractive market compensation and benefits package including a competitive base salary, bonus opportunity, stock option plan, health, dental & vision benefits, life insurance, 401(k) match, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office!

This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is comprised of successful entrepreneurs with combined exits of over $1B, and we get social with each other during happy hours, exercise classes and team off sites in our work hard/play hard culture. We're located in a beautiful new office in Midtown, our building is close to most major subway lines.

*** Please, no solicitors or recruiters. We're saving our dollars to pay the right candidate!


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • React NativeLibraries
    • FlexFrameworks
    • HadoopFrameworks
    • SparkFrameworks
    • AkkaFrameworks
    • LagomFrameworks
    • PlayFrameworks
    • Kafka Frameworks
    • CassandraDatabases
    • MySQLDatabases
    • RedisDatabases
    • KubernetesDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SegmentAnalytics
    • HeapAnalytics
    • PeriscopeAnalytics
    • FullStoryAnalytics
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • TrelloManagement
    • ClubhouseManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • MailChimpEmail
    • MandrillEmail
    • SendGridEmail
    • MarketoLead Gen

Location

597 5th Avenue, New York, NY 10017

An Insider's view of YieldStreet

What are some social events your company does?

My favorite part of YieldStreet is our camaraderie. It’s refreshing to be part of a team that likes spending time together vs bolting for the door as soon as the clock strikes 5. We do group workouts, host guest speakers, do team outings, and go for dinners at popular spots like Vandal, Lavo and Nobu.

Meg

Chief of Staff

How do you collaborate with other teams in the company?

We collaborate across functional differences (your normal departmental divisions) and geographic distances. We not only share documentation about features and strategy, but also about the best spots to grab a bite, a drink, or to catch a show! YieldStreet folks look out for each other, so our teams in Brazil, Argentina, Malta have followed suit.

Charlie

Product Manager

How has your career grown since starting at the company?

My career has grown tremendously in the year and a half at YieldStreet. I started as the only Product Manager on the team, and as we've scaled, I have had the opportunity to grow the product team to six people. I was recently promoted to Director and now have a wide-ranging set of responsibilities and the capability to impact company strategy.

Glenna

Director of Product Management

How do your team's ideas influence the company's direction?

Technology is the great enabler for YieldStreet's core mission to democratize access to alternative investment products for all investors. This resonates very strongly with the product/tech group, both as the team that builds the software to make this mission a reality, and as current and potential users of the very software we build.

Hrishi

CTO

How does your team reward individual success?

I knew code wasn’t the only place I could contribute. Within a year I was involved on projects across 4 teams, was promoted to senior engineer, and now lead the mobile dev team. Last quarter I received our coveted Impala award, exemplifying that quarter’s mission: focus and blitz. My worst day at YS has been better than my best at any other job.

David

Senior Software Engineer

What are YieldStreet Perks + Benefits

YieldStreet Benefits Overview

We offer competitive compensation, stock options, robust healthcare benefits, 401(k) match, life insurance, paid vacation & holidays, free catered lunch, and other benefits that put your health and well being first such as a meditation app membership and healthcare concierge services paid for by the company!

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Eligible employees get 20 days of paid sabbatical after their first 4 years of working at the company.
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
YieldStreet pays for fitness classes that we attend together as a team.
Professional Development Benefits
Lunch and learns
For example, New York Times best selling author, Alexa von Tobel recently held a lunch & learn about her new book "Financially Forward". All of our employees received a free copy of her book
Cross functional training encouraged
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