Acquisition Marketing Analyst
About the Role
YieldStreet is looking for an Acquisition Marketing Analyst to help scale customer acquisition. As an Acquisition Marketing Analyst you will love marketing, psychology, testing, and turning data analysis into actionable insights and adjustments. You will be responsible for hitting company acquisition goals through creating, managing, and executing highly targeted digital media campaigns across multiple ad platforms and ad types. If you are a creative professional able to think outside the box and take initiative to solve problems, while constantly searching for ideas to improve performance, apply below.
What you'll do
- Actively manage, test, and optimize ad platforms, campaigns, spend/budgets, bids, targeting methods, ad types, ad copy, ad images/videos, landing pages, and settings
- Identify and develop strategies and tactics to reduce paid traffic acquisition costs while scaling volume
- Pull, monitor, and analyze data to optimize ads and campaigns, identify trends, and drive business growth
- Partner with our Digital Marketing Manager to work on a variety of advertising formats including: Paid search, social, display, native, video, etc
- Brainstorming concepts, writing ad copy, writing articles, and identifying images and videos to use for performance marketing
- Manage ad platforms such as: Facebook, Instagram, Google AdWords, Taboola, Outbrain, Quora, Yahoo/Verizon media, Bing ads, etc
- Manage and interact with third party reps and vendors
What you'll need
- Bachelor’s Degree in Marketing, Psychology or Communications
- 2-4 years experience with Paid Traffic or Social Media Marketing
- Demonstrated track record of performance marketing in financial industries or to high net worth individuals
- Digital marketing certifications a plus
- Strong Microsoft Excel and office experience
- SEO Experience a plus
- Optimizely or Conversion Rate Optimization experience a plus
- Mobile App Marketing experience a plus
- Copywriting experience a plus
About YieldStreet
We are building the largest global digital wealth management platform to empower all investors to build their own wealth, regardless of their net worth. With an investor-first approach, our investor community builds a diversified portfolio of investments outside of the stock market and generate passive income. YieldStreet is giving unprecedented access to asset classes such as Real Estate, Art Finance, Marine Finance, Legal Finance & Commercial loans. We’re headquartered in New York City, with offices in Brazil, Argentina and Greece.
Benefits
We offer an attractive market compensation and benefits package including a competitive base salary, bonus opportunity, stock option plan, health, dental & vision benefits, life insurance, 401(k) match, unlimited paid vacation, sabbatical and paid holidays and that's before you even step in the office!
This is an opportunity to work with a group of diverse, smart, and friendly people from 8 different countries who speak a total of 17 different languages. Our team is comprised of successful entrepreneurs with combined exits of over $1B, and we get social with each other during happy hours, exercise classes and team off sites in our work hard/play hard culture. We're located in a beautiful new office in Midtown, our building is close to most major subway lines.