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Acquisition Marketing Associate / Manager

| Greater NYC Area

Zola is looking for an exceptional candidate to join our Marketing team as a Customer Acquisition Associate / Manager. Named by the Wall Street Journal as one of New York City’s fastest growing tech startups of 2017, we are rapidly growing and need a data-driven, strategic thinker to drive customer acquisition initiatives. This position provides an exciting opportunity to work within a multi-million dollar marketing budget to deliver high-impact results at a fast-growing start-up.

Responsibilities

  • Help drive the strategy and execution of critical acquisition marketing programs for Zola, including Paid Search, SEO and landing page optimization
  • Build, optimize and scale acquisition campaigns through iterative A/B and multi-variate testing
  • Partner with the brand & creative teams to generate new content and creative treatments
  • Serve as channel owner to drive performance against aggressive CPA and ROAS goals
  • Report on weekly/monthly/quarterly KPIs to senior leadership and provide forecast guidance
  • Manage all external vendor relationships to amplify in-house efforts and ensure on-brand positioning
  • Background

  • 3-5 years of data-driven experience in consulting, finance or marketing
  • Fluent in synthesizing data to drive actionable insights
  • Naturally intellectually curious with an overall eagerness to learn in a fast-paced startup environment
  • Excellent communication skills, both verbal and through PPT / Excel
  • Great team player who can collaborate cross-functionally as well as with outside vendors
  • Digital customer acquisition experience in e-commerce is a plus
  • About Zola

    Zola is the fastest growing wedding company in the country. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples' lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology. All in the service of love.
    Headquartered in New York City, our team brings deep experience working on beautiful, award-winning e-commerce sites and mobile apps in past roles at Gilt Groupe, Yahoo, Amazon, J.Crew, Rent The Runway, Goldman Sachs, among many others. In 2017 the Wall Street Journal named Zola a top 25 Tech Company to Watch, and Forbes named Zola a Next Billion-Dollar Startup.

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