Acquisition Marketing Manager at Betterment
Betterment is a technology-driven financial services company that offers services for spending and saving, alongside its core investing and retirement solutions. Since 2010, Betterment has had one mission: to help people make the most of their money so they can live better lives. Using cutting-edge technology, Betterment empowers its hundreds of thousands of customers to manage their money – for today, tomorrow, and someday – through personalized, expert advice; automated money management tools; and tax-smart strategies that help keep taxes low. Learn more www.betterment.com.About the Role:Betterment’s Acquisition Marketing team is responsible for introducing prospective customers to the financial products that make their lives better. Guided by our passion for this mission, we get excited about working together -- across marketing channels -- on new, innovative ways to do so. This role will focus on digital marketing initiatives and is a critical part of a team that directly impacts Betterment’s growth.
This role is remote eligible. Colorado has an annual starting salary of $110,000, a competitive equity package, health, dental and vision benefits, and a 401(k) offering. This job may also be eligible for variable compensation in the form of an incentive bonus. The actual pay may be higher depending on your skills, qualifications, and experience.A Day in the Life:
- You’ll drive the strategy for Betterment’s B2C contextual media strategy and paid partnerships across all media channels. This includes endemic digital partners, newsletters, site-direct digital buys, OOH, audio, etc.
- Manage affiliate marketing agency relationship
- Develop and lead budget allocation and plan recommendations
- Optimize campaigns through routine ROI analysis
- Embody our test and learn mindset by developing tests and iterating on learnings in-program and across channels
- Explore new partners and opportunities
- Partner with internal teams and stakeholders (other acquisition team members, product managers, data engineering, analytics, legal and compliance, etc) to ensure contextual acquisition efforts are aligned with broader marketing initiatives
- Highly experienced in cross-platform media strategy for a data-driven, high-growth brand
- Ability to write, send and review RFPs that extend to multiple acquisition channels
- Experience developing, negotiating, executing, and measuring paid media buys
- Robust understanding of quantitative concepts around driving and measuring performance and ROI
- Experience leading external agency partners
- Keen business sense and an ability to critically assess all facets of a digital media plan
- Passion for disrupting an industry and being part of a team directly responsible for growing the customer base
Joining Betterment means belonging to a community of folks passionate about change, being on a team that cares for your well-being, and continuing on a journey of non-stop growth and evolution.
You’ll join a Community that Cares:
- Betterment is a place to bring your best self. We welcome families (and pets) for all our activities such as lunches, company retreats, and celebrations.
- Make meaningful connections with your peers through interest groups, sports clubs, social events, meetups, and regular knowledge sharing, all occurring in a remote friendly way.
- Join one or more of our 6 Employee Resource Strategy Groups as a member or an ally, and help us shape Betterment’s culture and product for years to come.
You’ll stay Happy and Healthy:
- We will ensure you're set up and cared for with a customizable workstation, enrollment in our 401(k) service, benefit packages that fit your needs (infertility and World Professional Association for Transgender Health approved benefits available), flexible parental leave, annual gym reimbursements and a whole suite of thoughtful benefits.
- You’ll have unlimited paid personal and vacation days, and a team that cares about your whole life, not just what you’re working on.
You’ll Learn & Grow:
- Enhance your skills and abilities through Betterment University courses and additional allowance for outside learning.
- As part of a team that values knowledge sharing and transparency you can opt into mentoring and career coaching programs, weekly company meetings, and show & tells.
Please note that Betterment is dedicated to providing accommodations to candidates with disabilities. If you need accommodations at any point throughout the interview process, please reach out to [email protected]What Happens Next?
We expect to take a few weeks to review all applications. If we would like to spend more time with you, you will hear from us to arrange next steps. You can expect 3-4 sets of conversations, all remote, with your future colleagues in the weeks following your application.
Throughout the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our interview questions will be behavioral, aimed at understanding how you might operate here at Betterment. We may ask you to complete a case study exercise or technical assessments, depending on the role, as we aim to collect a robust set of data points throughout the interview process.
On average, it takes us around 2-3 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 3 final round candidates before making a hiring decision.
Please note that we’re unable to offer individual feedback during the interview process. We usually see 1,000+ applications for open positions, and our hiring team simply doesn’t have the bandwidth to offer personalized feedback to each candidate.
We recognize that interviewing for a new role is a big deal. We appreciate you giving us consideration as the next step in your career. Our Recruiting Team is here to support and advocate for you through the interview process, so please let us know how we can help.Come join us!
We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.#Li-Remote #BI-Remote