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Acquisition Marketing, Paid Social Channel Manager

| Greater NYC Area

About the Company

Harry’s is a men’s grooming brand that was built out of respect for quality craftsmanship, simple design, modern convenience, and for guys who know they shouldn’t have to overpay for a great shave. We are able to deliver exceptional value and experiences to our customers because we are vertically integrated. From grinding steel into high-quality razor blades at our factory in Germany to selling our products directly to customers on our website and through select retailers, we own the entire process.

Since launching in early 2013, we have been blown away by the customer response to our brand. Today, we have over 3 million customers and are growing fast. We’re now looking to bring amazing people, like you, on board to redefine the way people interact with brands online and in stores across the country.

About the Team

The Acquisition Marketing Team at Harry’s manages digital and offline marketing channels to acquire new customers and drive sustained, profitable growth for the business. We are an enthusiastic group of hard-working, data-driven individuals, who think strategically about how to scale Harry’s paid marketing efforts in a measured, cost-effective manner.

About the Role

You will own the strategy, execution, and optimization of Paid Social acquisition for Harry’s (Facebook, Instagram, Snapchat, etc.). You will work directly with a best-in-class Acquisition Marketing team and cross-functionally with other teams at Harry’s to identify ways to profitably grow the direct-to-consumer business.

Commitment: This is a full-time position.

Responsibilities:

  • Define strategy, manage, and efficiently scale customer acquisition across Facebook, Instagram, and other Paid Social channels
  • Independently perform daily bid, budget, and creative optimization while monitoring and reporting out on trends in key performance metrics
  • Continually form hypotheses and test: audiences, channel-specific tactics, bidding strategies, imagery, video content, copy, product betas, and new channels
  • Collaborate with designers and copywriters to produce high-performing ad and landing page creative
  • Conduct in-depth channel analyses and draw actionable insights from data; troubleshoot channel performance with data analysis
  • Compile industry research, competitive landscape information, information about new tools, and produce recommendations for how we can take advantage of these things
  • Manage relationships with external partners as well as internal teams at Harry’s including Creative, Brand Marketing, S&OP, Web Product, Customer Insights, Analytics, and others

This might describe you:

  • 2+ years of experience in digital direct-response marketing managing paid social campaigns at a startup, ecommerce company, or digital media agency
  • Intensely data driven with persistent desire to analyze and improve performance
  • Critical thinker who can dive multiple levels deep to solve problems
  • Skilled/experienced in Excel, Google Analytics, FB Ads Manager; working knowledge of SQL, Looker is a plus
  • Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
  • Ability to independently prioritize time, stay highly organized and efficient in a fast-paced work environment
  • Clear, concise communicator who can tailor a message to any audience
  • You are a learner - always seeking to improve yourself, your team, and the world around you
  • You thrive on direct, honest, and supportive feedback
  • You are always thinking about how to help the teammates around you excel
  • Sense of humor -- we take our work seriously and our selves un-seriously

Who you will work with:

  • Report to the Head of Acquisition Marketing
  • A world-class Acquisition Marketing team
  • Internal teams at Harry’s cross-functionally including Creative, Brand Marketing, S&OP, Web Product, Customer Insights, Analytics, and others
  • External vendors and agency partners who support across various marketing channels and tools


Harry’s is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • PlayFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • BrazeEmail

Location

West SoHo is cool without being pretentious, convenient and accessible, and nowhere near Times Square!

An Insider's view of Harry's

What are some social events your company does?

Inspired by the Winter Olympics, we're currently holding our own Harry's Olympics. It's completely ridiculous and incredibly fun! We also have happy hours, breakfasts, lunch and learns, and team offsites. I love joining smaller groups that connect me with people I don't work with everyday.

Maia

Senior Associate, Creative Projects

What kinds of technical challenges do you and your team face?

As Harry's expands beyond razors, we are focused on building a platform that can support multiple brands, which is transforming our technical infrastructure. We're also collaborating with our data analytics team to better understand our customers, both present and future, and serve personalized and curated experiences to them.

Natalie

Software Engineer

How do you make yourself accessible to the rest of the team?

Besides working in an open office (where I’m quite literally always accessible), each week my co-founder & I speak at our all-hands meeting, allowing us to openly share what’s on our minds. We host Q&As, Fireside Chats, Lunch N’ Learns, & I co-sponsor our Women’s Employee Resource Group, where I work with folks at all levels within the company.

Andy

CEO

What are Harry's Perks + Benefits

Harry's Benefits Overview

At Harry's. we're committed to providing our team with a benefits package that enhances the well-being of our employees and their family, both now and in the future. Everyone has different needs, but we are happy to have benefits such as medical, dental, vision, FSA, as well as a 401K, access to Eden Health, and a quarterly wellness reimbursement. That's not to mention our bountiful snacks and catered lunch and breakfast once a week.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our FSAs are designed to stretch your dollars farther. These accounts trim off as much as 30% from your health care or dependent care costs because the money you put into an FSA comes out pre-tax.
Disability Insurance
Harry's automatically provides a certain level of coverage for you, plus you have the option to purchase additional insurance for yourself and your dependents.
Dental Benefits
We have two plans, one Standard and one Enhanced, with both plans covering preventative care at no cost.
Vision Benefits
Our vision plan has Warby Parker as an in network provider!
Health Insurance Benefits
We have three health plans based on your needs with varying deductibles, and no-to-moderate premium costs.
Wellness Programs
We offer a variety of benefits - access to Eden Health, a Wellness Reimbursement Program, and a new fitness reimbursement program through our new medical provider.
Retirement & Stock Options Benefits
401(K)
We provide our 401k through Betterment.
Company Equity
Every employee is offered a standard welcome grant of equity based on their level, with vesting over a 4 year period. Additionally, we have annual continuation grant bonus programs!
Child Care & Parental Leave Benefits
Generous Parental Leave
We offer 16 weeks of paid leave for all new parents, which applies to birth, adoption, and all paths to parenthood.
Vacation & Time Off Benefits
Generous PTO
"My Time" - a flexible time-off policy that includes vacation, sick, and personal time.
Paid Volunteer Time
You have the opportunity to volunteer up to five full days per year. We also set aside 1% of sales to go back to charitable organizations and causes.
Sabbatical
A four-week, fully paid sabbatical after five years at Harry's. Unplug, unwind, and come back refreshed and ready to tackle the next big challenge.
Paid Holidays
10 company-paid holidays per year.
Perks & Discounts
Casual Dress
Our casual dress code includes jeans, our comfy Harry's hoodies, and no judgement every day of the week. Dress up, dress down, feel comfortable.
Commuter Benefits
We offer pre-tax commuter benefits through WageWorks.
Company Outings
Harry's has an annual company-wide offsite, holiday party, and other celebrations based on our big milestones!
Stocked Kitchen
Other snacks and drinks are provided, not to mention cold brew on tap.
Some Meals Provided
We provide catered breakfast every Wednesday before our company-wide Team Meeting, and catered lunch every Thursday.
Happy Hours
Join the #happyhours slack channel to plan the next casual outing!
Fitness Subsidies
We give $150 a quarter towards health and wellness.

Additional Perks + Benefits

The best thing about Harry's is we're constantly improving based on employee feedback. 2019 will see an improvement to things like our 401k program, our wellness reimbursements, and will bring a whole suite of learning and development benefits. Improve Always!

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